Customer-Centric Enterprise: Product Lifecycle Management

This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:

1. Understanding a Product Enterprise and how it works

2. Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio

3. Building & implementing a product platform strategy

4. Organizational Governance and Risk framework in a Product Enterprise

5. Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach

6. Maximizing organizational value creation through a scaled product framework

Syllabus

Week 1: Product Enterprise Operating Model

• Customer Centric Organizational Culture
• Customer Centric Enterprise Structure
• North Star Metric Framework

Week 2: Product Portfolio Strategy Frameworks

• Product Portfolio Analysis
• Macro Strategy Models
• Targeted Strategy Models

Week 3 :Product Category Design & Strategy

• Understanding Product Category Design
• Shaping with Success Stories
• Category Design Frameworks

Bonus Week Material on AI

• AI Fundamentals for Product Managers PART 1 & PART 2
• AI-Driven Product Innovation
• Scaling AI Across the Product Enterprise
• Scale AI Responsibly