Learners who complete the course will:
- gain an understanding of different business models
- learn strategies for naming their business
- create customer personas
- create their brand identity
- create their Unique Value Proposition and learn how to make their business stand out from their competitors
- know every step needed to build their website including best practices
- production do's and don'ts for copywriting, photography and video
- have a pre-launch checklist and website maintenance
- gain foundational knowledge of marketing and pr
- create a Pitch Deck about their business that they can deliver to potential partners and investors