New Map for Product Managers: Rulesets for Global Business

Geopolitical risk is consuming more and more attention across the C Suite, forcing international businesses to rethink their marketing strategies as the benefits of globalization are called into question by superpowers determined to dominate large parts of the world coming under unprecedented strains of climate change, demographic aging, and the rise of a majority global middle class. As superpowers wage their national-brand “wars” across target markets, learn how to apply your own globalization strategy to create competitive advantage across these geopolitical boundaries. Accommodate near-shoring initiatives by leveraging north-south supply chain integration to secure local markets while maintaining global brands that can access and disrupt foreign markets through business models that respect cultural differences while achieving economies of scale. Such a multi domestic strategy is essential to avoid geopolitical lock-out from different markets subject to ever increasing superpower competition among China, India, Russia, the United States, and the European Union The internationalization of these rivalries is a defining characteristic of the global economy today, meaning your enterprise’s international strategy must account for them across international markets.

The first week will be a quick overview of Course 1 content, emphasizing the three “inevitabilities” (exploding global middle-class consumption, harshening climate crises, accelerated demographic transitions) along with three “inconceivable” strategy adjustments (recognizing the supremacy of North-South tensions, navigating superpower brand wars, enabling North-South political integration). Breaking down the world into 8 specific regions, the course explores the predominant political regime-type in each. It also maps out superpower influence networks across the regions, first militarily and then in terms of diplomatic soft power. We then explore how the West (US, EU) seek to protect the international rules-...