Marketing Management

Marketing plays a vital role in business growth. It is a broad general management

responsibility and not specific to marketing specialists alone. Customer-oriented and

competitive marketing strategies are critical to business success. This course explores

the core concepts and tools of contemporary marketing management—including

market segmentation, brand positioning, distribution channel design and

communications to develop an effective customer-centric marketing strategy. Through

the course, you will be exposed to a variety of analytical approaches, tools and

techniques that we can use in thinking about strategic issues. The various modules in

this course will enable you to apply the learning from the various concepts and

frameworks to your workplace. The goal of this course is to enable you to take effective

decisions and become better managers at your workplace.