Master paid advertising — Google Ads, Facebook/Instagram Ads, and LinkedIn Ads. PPC specialists directly drive revenue, making them highly valued. Indian digital ad spending is Rs 30,000+ Cr.
Understand the ad ecosystem: auction systems, bidding, targeting, ad formats, and how different platforms work.
By the end, you'll be able to
Mini-project
Audit 10 ad campaigns from different brands: analyze targeting, creative, landing page, and estimated effectiveness.
Master Google Ads: Search, Display, Shopping, and YouTube campaigns. Google Ads is the biggest advertising platform for Indian businesses.
By the end, you'll be able to
Mini-project
Create a complete Google Ads campaign: keyword research, ad groups, ad copy variations, and landing page recommendations.
Master Meta Ads Manager: audience targeting, ad creative, conversion optimization, and reporting.
By the end, you'll be able to
Mini-project
Run a real campaign (Rs 500 budget): set up pixel, create 3 ad sets with different audiences, test 3 creatives.
Ads drive clicks, landing pages drive conversions. Learn to build and optimize landing pages for maximum conversion rates.
By the end, you'll be able to
Mini-project
Build 3 landing pages for different industries. A/B test 2 variations each. Track and report conversion rates.
Measure everything. Master Google Analytics 4, conversion tracking, attribution models, and building performance reports.
By the end, you'll be able to
Mini-project
Set up complete tracking for a website: GA4, conversion events, UTM strategy, and a monthly performance report template.
Get Google Ads certified (free!) and start your career as a PPC specialist — in-house, agency, or freelance.
By the end, you'll be able to
Mini-project
Get all Google Ads certifications. Create a portfolio showcasing campaign results. Apply to 15+ PPC roles.
Not sure if this is the right roadmap? Browse all our career paths and find the one that matches your goals.