Master SEO — the skill that drives free traffic worth crores. Every Indian business with a website needs SEO. It's one of the best skills for freelancing and digital marketing careers.
Understand how Google works: crawling, indexing, ranking factors, and the difference between on-page, off-page, and technical SEO.
By the end, you'll be able to
Mini-project
Audit a real website for SEO: identify 20 issues and create a prioritized action plan.
Find what people search for. Master keyword tools (Ahrefs, SEMrush, Google Keyword Planner), search intent, and keyword strategy.
By the end, you'll be able to
Mini-project
Do complete keyword research for a niche website: 200 keywords, grouped by intent and topic cluster, with volume and difficulty.
Optimize individual pages for ranking: title tags, meta descriptions, headings, content optimization, internal linking, and schema markup.
By the end, you'll be able to
Mini-project
Optimize 10 pages of a website: rewrite titles, metas, headings, add internal links, and implement schema markup.
Fix the technical foundation: site speed, mobile-friendliness, crawlability, Core Web Vitals, XML sitemaps, and canonical tags.
By the end, you'll be able to
Mini-project
Complete a technical SEO audit: fix speed issues, mobile usability, broken links, and crawl errors. Measure improvement.
Backlinks are still crucial. Learn white-hat link building: guest posting, digital PR, HARO, broken link building, and outreach strategies.
By the end, you'll be able to
Mini-project
Run a link building campaign: get 10 quality backlinks through guest posts, HARO, and digital PR. Track results.
Content is the fuel for SEO. Learn to plan content that ranks: topic clusters, content calendars, and optimizing for featured snippets.
By the end, you'll be able to
Mini-project
Create a 3-month content strategy for a blog: topic clusters, 30 article outlines, and a publishing calendar.
Measure everything. Master Google Search Console, Google Analytics, and how to build SEO reports that demonstrate ROI.
By the end, you'll be able to
Mini-project
Set up comprehensive SEO tracking for a website. Build a monthly report template in Google Data Studio.
Specialize in high-demand niches: local SEO for Indian businesses (Google My Business) and e-commerce SEO (product pages, category pages).
By the end, you'll be able to
Mini-project
Set up local SEO for 3 Indian businesses: optimize Google Business Profile, get reviews, and build local landing pages.
Not sure if this is the right roadmap? Browse all our career paths and find the one that matches your goals.