Master social media marketing — one of the most accessible and in-demand careers in India. Every brand, influencer, and startup needs a social media presence. Start with zero investment.
Understand each platform: Instagram, LinkedIn, Twitter/X, YouTube, and Facebook. Learn their algorithms, audiences, and content formats.
By the end, you'll be able to
Mini-project
Audit the social media presence of 5 Indian D2C brands. Identify what they do well and poorly.
Create scroll-stopping content. Learn Canva for graphics, basic video editing for Reels/Shorts, and copywriting for captions.
By the end, you'll be able to
Mini-project
Create a full month of content for a fictional Indian brand: 30 posts, 8 Reels, and 15 Stories.
Growing followers is useless without engagement. Learn community management, responding to comments/DMs, UGC, and building brand loyalty.
By the end, you'll be able to
Mini-project
Run a 2-week engagement campaign on your own social media: daily content, respond to every comment, and track growth.
Organic reach is declining. Learn Facebook/Instagram Ads Manager, audience targeting, ad creative, and how to manage ad budgets.
By the end, you'll be able to
Mini-project
Run a real ad campaign (Rs 500 budget): set up targeting, create 3 ad variations, A/B test, and report ROI.
Prove your value with data. Master platform analytics, Google Analytics, and how to create reports that clients and bosses understand.
By the end, you'll be able to
Mini-project
Build a social media reporting template: track follower growth, engagement rate, reach, link clicks, and conversions.
Influencer marketing is huge in India. Learn to identify the right influencers, negotiate rates, manage campaigns, and measure ROI.
By the end, you'll be able to
Mini-project
Plan an influencer campaign for an Indian brand: identify 20 potential influencers, create a brief, and calculate expected ROI.
Social media management is perfect for freelancing. Learn to find clients, price packages, and manage multiple accounts efficiently.
By the end, you'll be able to
Mini-project
Create a social media management service offering. Onboard your first 2 clients (friends/local businesses count!).
Not sure if this is the right roadmap? Browse all our career paths and find the one that matches your goals.