University of Arizona
Public University • US
Showing 13 courses from University of Arizona
Biosphere 2 Science for the Future of Our Planet
University of Arizona (via Coursera)
Are you ready to take an incredible journey around Planet Earth and beyond? In this course, you will delve into a world of innovative science and learn from a team of Biosphere 2 and University of Arizona researchers. From plants and soils, to oceans and rainforests, the Moon, Mars, and more, this course is an exciting opportunity for anyone interested in science and Earth stewardship. Learn how a unique research station in the Arizona desert is used to investigate big ideas, such as how Earth systems interact, the effects of climate change, and what our future holds. Go back in time thousands of years with information locked in ancient trees, and travel into an imagined future where humans become Martians. Collect and analyze your own scientific data, discuss big questions with participants from around the world, and gain novel insights and understanding about our wonderfully unique planet.
Introduction to the Orbital Perspective
University of Arizona (via Coursera)
The goals of this course are to develop the student’s critical thinking skills, global awareness, and ability to work as an integral part of a team in an increasingly complex global job market. The course provides a foundation in such skills as team building, collaboration, and elevated empathy using real-world scenarios from some of world’s most effective collaborative projects including the Earthrise-2068 Project. Living on the International Space Station was a powerful, transformative experience—one that could hold the key to solving our problems here on Earth. On space walks and through windows, course instructor Ron Garan was struck by the stunning beauty of the Earth from space but sobered by knowing how much needed to be done to help this troubled planet. And yet on the International Space Station, Garan, a former fighter pilot, was working work side by side with Russians, who only a few years before were “the enemy.” If fifteen nations could collaborate on one of the most ambitious, technologically complicated undertakings in history, surely we can apply that kind of cooperation and innovation toward creating a better world. In this course Garan will convey what it was like learning to work with a diverse group of people in an environment only a handful of human beings have ever known. But more importantly, the course will address how we can apply the orbital perspective here at home, embracing new partnerships and processes to promote peace and combat hunger, thirst, poverty, and environmental destruction. This course is a call to action for each of us to care for the most important space station of all: planet Earth. The course will also involve participation in the Earthrise-2068 project. Working with people from around the world, students will help craft a vision of our future in the year 2068. Students will also help craft a crowdsource strategy for both the co-envisioned future of the world in 2068 and a roadmap to get there. Students will also p...
Astronomy: Exploring Time and Space
University of Arizona (via Coursera)
This course is designed for anyone who is interested in learning more about modern astronomy. We will help you get up to date on the most recent astronomical discoveries while also providing support at an introductory level for those who have no background in science.
Strategic Digital Marketing: Data-Driven Digital Marketing
University of Arizona (via Coursera)
Transform into a data-driven digital marketer by mastering web analytics, performance measurement, ROI calculation, and emerging technologies. This course covers analytics tools, data interpretation, AI and automation in marketing, and ethical considerations in digital marketing, culminating in comprehensive campaign evaluation skills. By the end of this course, you will be able to: 1. Discuss web analytics tools and metrics for tracking user behavior 2. Apply data analysis to make informed marketing decisions 3. Discuss ways to calculate ROI for digital marketing campaigns 4. Explain AI, automation, and personalization in digital marketing 5. Discuss ethical implications of data collection and targeted advertising 6. Evaluate digital marketing campaigns and develop recommendations for improvement
Strategic Digital Marketing: Digital Marketing Channels
University of Arizona (via Coursera)
Master the execution of digital marketing through social media, search engine optimization, search engine marketing, and e-commerce/mobile strategies. This course provides hands-on knowledge of channel-specific tactics, from selecting social platforms and optimizing for search engines to designing e-commerce experiences and implementing mobile marketing campaigns. By the end of this course, you will be able to: 1. Select and implement appropriate social media platforms for target audiences 2. Apply SEO and SEM techniques to improve online visibility 3. Design effective e-commerce experiences and checkout processes 4. Explain mobile marketing strategies and optimization techniques 5. Discuss techniques for improving conversion rates and reducing cart abandonment 6. Create an integrated multi-channel digital marketing campaign
Marketing Communications: Culture and Messaging
University of Arizona (via Coursera)
Culture and Messaging helps you master the art of creating marketing communications that connect and persuade. This non-credit online course in marketing communications, offered by the University of Arizona Online through Coursera, is designed for working professionals and adult learners who want to upskill or reskill in cultural branding and persuasive messaging while exploring college-level coursework on a flexible basis. You’ll learn how cultural trends and consumer beliefs shape marketing messages, apply cultural branding strategies and storytelling techniques, and use practical methods to make your communications more memorable and effective. Through real-world examples and hands-on exercises, you’ll gain tools to design communication plans that deliver measurable results, strengthen your brand, and influence decisions in today’s competitive marketplace. This course offers a low-risk way to experience college-aligned learning, making it an excellent starting point for professionals considering continued education or a future pathway into University of Arizona credit-bearing programs. By the end of this course, you will be able to: 1. Recognize how cultural trends and consumer beliefs impact marketing messages so you can make informed decisions in real-world campaigns. 2. Apply cultural branding strategies and persuasive techniques to create messages that connect with audiences and support business goals. 3. Use storytelling and simple, practical methods to make your marketing communications more memorable and effective in your workplace. 4. Combine cultural insights and persuasive principles to design communication plans that deliver measurable results for your organization or clients. This the final course in the Management of Marketing Communications specialization. The other two courses are: Marketing Communications: Intro to Consumer Behavior Marketing Communications: The Customer's Journey Learners who complete this course and successfully...
Roman Art and Archaeology
University of Arizona (via Coursera)
The objective of this course is to provide an overview of the culture of ancient Rome beginning about 1000 BCE and ending with the so-called "Fall of Rome". We will look at some of the key people who played a role in Rome, from the time of the kings through the Roman Republic and the Roman Empire. We will also focus on the city of Rome itself, as well as Rome's expansion through Italy, the Mediterranean, and beyond.
Marketing Communications: Intro to Consumer Behavior
University of Arizona (via Coursera)
Want to know what really drives your customers? This non-credit online course in consumer behavior and marketing communications, offered through the University of Arizona Online on Coursera, provides working professionals and adult learners with practical tools to understand customer insights and turn them into action. Designed for learners who want to upskill, reskill, or explore college-level marketing coursework, this course examines how consumer goals, pain points, personality traits, cultural context, and social influence shape buying decisions—and how these insights inform effective marketing and brand strategy. Through real-world examples and hands-on exercises, you’ll learn to apply segmentation, targeting, and positioning (STP) frameworks, create actionable customer personas, and use behavioral science and storytelling techniques to design marketing communications that motivate action and build lasting connections. This course offers a flexible, low-risk opportunity to engage with college-aligned coursework on a smaller scale, making it an ideal starting point for professionals considering continued education or a future pathway into University of Arizona credit-bearing programs. By the end of this course, you will be able to: 1. Explain how consumer goals, pain points, personality traits, cultural context, and social influence impact buying behavior and marketing effectiveness. 2. Apply segmentation, targeting, and positioning strategies to create brands of enduring value. 3. Create actionable customer personas that capture goals, barriers, and influencers to guide marketing decisions and personalization 4. Use behavioral insights and storytelling techniques to design marketing strategies that motivate action and build lasting connections. This the First course in the Management of Marketing Communications specialization. The other two courses are: Marketing Communications: The Customer's Journey Marketing Communications: Culture and Messagi...
Medicaid Policy & Politics
University of Arizona (via Coursera)
Medicaid is a government program that pays for the healthcare of low-income Americans. In this course, we discuss how the federal government, individual states, and private systems interact to fund, regulate, and deliver healthcare under this system. We establish a basic history and structure under the law, and give a general overview of funding, trends, similarities and differences between states, and some states' attempts to integrate social determinants of health into healthcare. It ends with a more detailed look at the Arizona Healthcare Cost Containment System as an example of one state Medicaid program. We start at the most basic level, but build upon it to provide a solid overview of the most important aspects of Medicaid policy. This course should be accessible and relevant to anyone new to Medicaid, regardless of whether you have no prior exposure to policy or are a lawyer or seasoned policy analyst. Our target audience includes: policy advisors, lawyers, advocates, legislators, employees of Medicaid agencies, employees of nonprofits and MCOs, and students.
Marketing Communications: The Customer's Journey
University of Arizona (via Coursera)
How do customers move from first hearing about a brand to becoming loyal advocates? This non-credit online course in marketing communications, offered by the University of Arizona Online through Coursera, is designed for working professionals and adult learners who want to up-skill or re-skill in advertising and media strategy while exploring college-level coursework on a flexible basis. You’ll learn to map the customer journey, apply integrated marketing communication principles, and select the right mix of traditional, digital, paid, owned, and earned media channels for awareness, engagement, conversion, and loyalty. Through real-world examples and hands-on exercises, you’ll develop media strategies with SMART objectives and KPIs, and gain practical skills to create campaigns that move customers from awareness to advocacy. This course offers a low-risk way to experience college-aligned learning, making it an excellent starting point for professionals considering continued education or a future pathway into University of Arizona credit-bearing programs. By the end of this course, you will be able to: 1. Explain the stages of the customer journey and how advertising objectives differ at each stage. 2. Evaluate traditional, digital, owned, and earned media channels to select the best options for awareness, engagement, conversion, and loyalty. 3. Develop a media strategy aligned with customer goals, including SMART objectives and key performance indicators (KPIs). 4. Apply integrated marketing communication principles to create campaigns that move customers from awareness to advocacy. This the second course in the Management of Marketing Communications specialization. The other two courses are: Marketing Communications: Intro to Consumer Behavior Marketing Communications: Culture and Messaging Learners who complete this course and successfully pass the final exam may be eligible to earn University of Arizona credit through the credit‑by‑exam process. ...
Strategic Digital Marketing: Digital Marketing Foundation
University of Arizona (via Coursera)
Establish a solid foundation in digital marketing by exploring its evolution, major channels, consumer behavior, user experience design, and content marketing strategies. This course equips you with essential knowledge to understand how digital marketing differs from traditional approaches and how to leverage digital channels to build brand equity and engage customers. By the end of this course, you will be able to: 1. Identify and differentiate major digital marketing channels 2. Explain how digital marketing differs from traditional approaches 3. Analyze factors influencing online consumer behavior 4. Apply UX design principles to improve user experience 5. Describe content marketing strategies for brand storytelling 6. Integrate foundational concepts to develop digital marketing strategies
Astrobiology: Exploring Other Worlds
University of Arizona (via Coursera)
How are astronomers approaching their search for life in the universe? What have we learned from the surge of exoplanets discoveries? How likely is it that Earth does not host the only life in the Universe? In this course we explore the field of astrobiology, an emerging multidisciplinary field. Progress in astrobiology is driven by telescopes on the ground and in space, and by new insights on how life emerged on Earth and its diversity. The topics in this course range from the science of how exoplanets are detected, to the chemistry that supports the argument that the ingredients for life are common in the Universe. We will follow the analyses of experts in chemistry, astronomy, geology and archaeology to build a strong foundation of understanding. By the final assignment, students will be equipped with the knowledge necessary to identify what makes a planet habitable, and how likely it is that life exists there. Students will graduate from this course informed about one of the most exciting fields in all of science, and ready to discuss the current exoplanet news stories and discoveries. Materials for this course were developed by Dr. Chris Impey, Professor of Astronomy, Xana Riabokin, Instructional Designer, and Matthew Wenger, Education Program Manager.
Knowing the Universe: History and Philosophy of Astronomy
University of Arizona (via Coursera)
This is an introductory level course about the history and philosophy of astronomy, the oldest science. We'll look at how humans learned to ask questions about the universe, and even before the invention of modern instruments like the telescope, learned some amazing things about their place in nature. We will start with prehistoric cultures who kept accurate calendars and move through the time of the Greek philosophers who laid down the rudiments of logic and mathematics and the modern scientific method. We'll then examine the revolutions of Copernicus, Galileo, and Newton that redefined our place in the universe. We will then learn about the revolutions in physics in the early 20th century that redefined our ideas of space and time, mass and energy. Finally, we will discuss how modern cosmology has shown us that we live in an ancient universe (14 billion years old), in one galaxy in a universe of hundreds of billions of galaxies. At the end, will ask questions that don't necessarily have answers. What came before the Big Bang? Is there anything outside our universe? What is reality? We'll finish by looking at the role of life in the universe and ask whether the earth is the only place with biology on it.