Digital Marketing Institute
Public University • IE
Showing 7 courses from Digital Marketing Institute
Facebook, Instagram, and Snapchat Marketing
Digital Marketing Institute (via Coursera)
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix? If you want to better understand the ever-changing social media landscape and the challenges marketers face to make their brand stand out from the crowd, this course will help you do so. You will learn how to get started with marketing on Facebook, Instagram, and Snapchat. After completing this course, you will be able to: - • Set up and optimize a Facebook Page to promote a business • Use Facebook Ads Manager to build effective advertising campaigns • Differentiate between the advantages of including Instagram and Snapchat in advertising campaigns • Use best practices to help build a business’s brand with Facebook, Instagram, and Snapchat This course also introduces how to measure the performance of Facebook, Instagram, and Snapchat advertising campaigns using analytics. It covers the key metrics to track and how to derive insights using native platform tools. This is the third course in the Digital Marketing Institute’s Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.
Twitter, LinkedIn, and YouTube Marketing
Digital Marketing Institute (via Coursera)
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time. LinkedIn is critical for B2B marketing, both for organic and paid social content distribution. If you want to better understand the ever-shifting landscape and challenges marketers face to grow and sustain brands on social, this course will help you do so. You will learn the basic principles of advertising on Twitter, LinkedIn, and YouTube. After completing this course, you will be able to: - • Apply best practices for publishing tweets and using hashtags on Twitter • Manage and optimize the performance of Twitter advertising campaigns • Build a company’s presence on LinkedIn • Measure the performance of LinkedIn advertising campaigns • Recognize the key role of social video and YouTube for online marketing • Create engaging advertising campaigns to run on YouTube This course also introduces the concepts of social selling and personal branding for B2B sales and marketing. It covers the differences between traditional and social selling and why businesses are adopting social selling tactics to engage with buyers. This is the final course in the Digital Marketing Institute’s Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on th...
Digital Channel Planning Strategy
Digital Marketing Institute (via Coursera)
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. This course provides a comprehensive exploration of digital marketing channels, covering inbound and outbound strategies, social media and content marketing, ecommerce development, and best practices for leveraging video and social customer service to drive business success. After completing this course, you will be able to: - • Demonstrate an understanding of the buyer's journey and how to develop a digital channel mix to optimize ROI for marketing activities • Demonstrate an understanding of inbound tactics, tools, platforms, and best practices associated with content marketing and social media for generating interest in products and services • Demonstrate an understanding of inbound tactics, tools, platforms, and best practices associated with search engine marketing, SEO, and PPC advertising to target an audience's needs • Demonstrate an understanding of the outbound tactics, tools, platforms, and best practices used to generate demand for products and services • To demonstrate an understanding of social commerce by recognizing its benefits, key elements, channels, and goals • Outline how to plan and implement a social customer service strategy This comprehensive course equips marketers with the knowledge and skills to navigate the complexities of modern digital marketing channels including channel planning, exploring inbound strategies, cross-media planning, and the digital channel mix, with in-depth coverage of key topics such as social media, content marketing, SEO, paid search, email marketing, affiliate marketing, marketing automation, CRM, and sales enablement. In the second module, learners will dive into outbound marketing tactics, including demand generation tools and platforms, and gain hands-on expertise in setting up and managing ...
Social Media and Social Content Strategy
Digital Marketing Institute (via Coursera)
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. But with advertising spend on social expected to surpass $100 billion in 2021, clearly social media is as much about big business, competition, and profit as it is about connecting people. If you want to understand the forces transforming businesses today and, in particular, the key challenges facing social media marketers as they attempt to cut through the noise, engage their audiences, and demonstrate tangible business value, this course will help you do so. You will learn the core principles of social media marketing before drilling deeper into engaging, nurturing, and building a loyal social community. After completing this course, you will be able to: - • Identify the benefits and advantages to a business of using social media to engage an audience • Differentiate between the social platforms used by businesses and their relative advantages for targeting consumers • Set up a social media account for a business • Build, manage, and sustain an active social media community This course also introduces social content strategy and explains how to balance the advantages of organic social content seeding against the immediacy of paid social content promotion. It covers how to implement a content strategy and the basics of measuring its effectiveness. This is the second course in the Digital Marketing Institute’s Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have sa...
An Introduction to Digital Marketing and Digital Strategy
Digital Marketing Institute (via Coursera)
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. This course provides a comprehensive exploration of digital marketing, covering the impact of digital technologies, effective strategy development, budget planning, customer experience, and the importance of agility in navigating the modern digital landscape. After completing this course, you will be able to: - To identify the core principles and purpose of digital marketing and recognize how AI tools and technology can support digital marketing strategists To recognize the transformative impact of digital developments on modern communication, interactions, and operations To differentiate between the core components of a digital marketing strategy and the role each plays towards realizing business goals To develop clear and actionable objectives for a digital marketing plan and use digital research to gain industry insights To recognize the insights from research activities to help guide channel choice, messaging, personas, and priorities and inform budget allocation when developing a digital marketing strategy To set objectives to establish clear and measurable KPIs * To demonstrate an understanding of the key touchpoints, channels, tactics, and factors to consider to generate customer interest and maximize sales in an omnichannel marketing strategy Explore the transformative landscape of digital marketing with our comprehensive course. Begin by delving into the profound impact of digital technologies on communication and interaction across individuals, organizations, and businesses. Uncover the disruptive forces of social media and artificial intelligence (AI), alongside the evolving influence of consumers in the digital marketplace. Gain a foundational understanding of digital marketing principles, exploring various media, channels, ...
Data and Digital Strategy Execution
Digital Marketing Institute (via Coursera)
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. This course covers data-driven decision-making, digital marketing strategy development using key frameworks, and the practical execution of strategies, focusing on performance metrics, challenges, and techniques to drive growth. After completing this course, you will be able to: - • To identify how good quality data and web analytics are used by organizations to inform decision-making • Understand the fundamentals of data, the characteristics of the different types of data and how it is all managed • To demonstrate an understanding of how data and insights from data can be turned into valuable marketing actions that generate a higher ROI • To select the correct tactics and channels to use based on objectives and target audience • To demonstrate an understanding of how the new customer journey, marketing technology, omnichannel strategy, and the strategy control process can enable effective digital strategy execution and guide organizations towards achieving long-term goals and objectives • To demonstrate an understanding of how digital strategy and activities can support business strategy and drive the growth of an organization The first module covers the importance of cultivating a data-driven mindset, focusing on data collection, management, and the ethical use of data to improve decision-making and generate higher ROI. In the second module, learners will explore various techniques for developing a digital marketing strategy, including SWOT analysis, PESTEL, and key frameworks such as SOSTAC, RACE, and SMART objectives. These tools will enable learners to create a solid foundation for their digital strategies. The final module dives into the practical aspects of executing and tracking digital marketing strategies using action plans, addressing ...
Social Media and Digital Marketing Fundamentals
Digital Marketing Institute (via Coursera)
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so. You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools • Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies • Recognize how to use the principles of effective content marketing to create content that engages an audience This course also explains how to choose the right content for consumers – and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positi...