Emory University
Private University • US
Showing 47 courses from Emory
Marketing Analytics - Emory University
Emory University (via Coursera)
Marketing Analytics - Emory University is a comprehensive intermediate-level resource offered by Emory University, focused on building practical skills in digital marketing. Whether you're a complete beginner looking to start a new career or a professional aiming to upgrade your skills, this resource provides a thorough learning experience. This is a structured online course with a carefully designed curriculum. Each module builds on the previous one, creating a logical progression from fundamentals to advanced topics. The course typically includes video lectures, reading materials, hands-on exercises, quizzes, and sometimes peer-reviewed assignments. This structured approach ensures you don't miss any critical concepts and build a solid foundation. This resource covers topics essential for success in digital marketing, including SEO, Google Ads, social media marketing, content strategy, and analytics. The curriculum is structured to build your knowledge progressively — starting with foundational concepts and advancing to real-world applications. By the end, you should be able to: Understand the core concepts and theoretical foundations Apply your knowledge through hands-on exercises and small projects Build the practical skills employers actually screen for Develop the problem-solving approach used by working professionals Duration: Estimated duration: 12 hours of content, designed to be completed in 2-3 weeks at a comfortable pace. Basic familiarity with the subject area is recommended. You should have completed a beginner-level course or have equivalent self-taught knowledge. Comfort with using a computer and basic problem-solving skills will help. This resource is designed for a wide audience: Students (B.Tech, BCA, MCA, BSc) looking to complement their academic learning with practical, industry-relevant skills Fresh graduates preparing for campus placements or off-campus interviews Working professionals looking to upskill, switch domains, or advance their careers Career changers transitioning from non-tech backgrounds into digital marketing Freelancers wanting to add new services to their portfolio Self-learners passionate about digital marketing and wanting structured guidance Pricing: This resource is completely free with no hidden charges. Completing this resource and building related skills can prepare you for roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, Growth Marketer. Realistic salary bands in India (2025-2026), based on Naukri/AmbitionBox data: Freshers / 0-2 years: Rs 3-6 LPA Mid-level / 2-5 years: Rs 7-15 LPA Senior / 5+ years: Rs 18-35 LPA Actual offers vary heavily by city, company tier, and how strong your portfolio or interview performance is. Companies actively hiring in this space include agencies, startups, Nykaa, Boat, Mamaearth, D2C brands. India's digital advertising market is worth Rs 50,000+ crore and growing at 25%+ annually. Every business — from local restaurants to multinational corporations — needs digital marketing. This creates opportunities not just for employment but also for freelancing and entrepreneurship. Many Indian digital marketers earn Rs 50K-3L/month as freelancers serving international clients. The field is particularly accessible because you can start practicing with small budgets and see real results. Emory University is a well-established platform trusted by millions of learners worldwide. This particular resource has been selected by our editorial team based on: Content quality — comprehensive coverage with clear explanations Practical focus — emphasis on hands-on skills over pure theory Student outcomes — positive reviews and career success stories Indian relevance — content applicable to the Indian job market and interview patterns Updated curriculum — material reflects current industry practices and tools We regularly review and update our recommendations to ensure they remain relevant and high-quality.
Python for Data Science - Emory University
Emory University (via Coursera)
Python for Data Science - Emory University is a comprehensive beginner-level resource offered by Emory University, focused on building practical skills in programming and data structures. Whether you're a complete beginner looking to start a new career or a professional aiming to upgrade your skills, this resource provides a thorough learning experience. This is a structured online course with a carefully designed curriculum. Each module builds on the previous one, creating a logical progression from fundamentals to advanced topics. The course typically includes video lectures, reading materials, hands-on exercises, quizzes, and sometimes peer-reviewed assignments. This structured approach ensures you don't miss any critical concepts and build a solid foundation. This resource covers topics essential for success in programming and data structures, including algorithms, data structures, system design, and coding interview patterns. The curriculum is structured to build your knowledge progressively — starting with foundational concepts and advancing to real-world applications. By the end, you should be able to: Master Python syntax, data types, and control flow Work with lists, dictionaries, sets, and tuples effectively Build modular code using functions, classes, and modules Handle files, exceptions, and external libraries with pip Duration: Estimated duration: 12 hours of content, designed to be completed in 2-3 weeks at a comfortable pace. No prior experience is required. This course starts from the absolute basics and gradually builds up complexity. A computer with internet access is all you need to get started. This resource is designed for a wide audience: Students (B.Tech, BCA, MCA, BSc) looking to complement their academic learning with practical, industry-relevant skills Fresh graduates preparing for campus placements or off-campus interviews Working professionals looking to upskill, switch domains, or advance their careers Career changers transitioning from non-tech backgrounds into programming and data structures Freelancers wanting to add new services to their portfolio Self-learners passionate about programming and data structures and wanting structured guidance Pricing: This resource is completely free with no hidden charges. Completing this resource and building related skills can prepare you for roles such as Software Development Engineer (SDE), Software Engineer, Backend Developer. Realistic salary bands in India (2025-2026), based on Naukri/AmbitionBox data: Freshers / 0-2 years: Rs 6-12 LPA Mid-level / 2-5 years: Rs 15-30 LPA Senior / 5+ years: Rs 30-60 LPA Actual offers vary heavily by city, company tier, and how strong your portfolio or interview performance is. Companies actively hiring in this space include Google, Amazon, Microsoft, Flipkart, PhonePe, Atlassian. Strong programming and DSA skills are the 1 factor in clearing technical interviews at product companies. Companies like Google, Amazon, Microsoft, Flipkart, and PhonePe all use coding rounds as their primary hiring filter. The Indian tech interview landscape typically involves 2-3 DSA rounds, 1 system design round (for experienced roles), and 1-2 behavioral rounds. Candidates who have solved 200+ quality problems on platforms like LeetCode consistently report higher interview success rates. Emory University is a well-established platform trusted by millions of learners worldwide. This particular resource has been selected by our editorial team based on: Content quality — comprehensive coverage with clear explanations Practical focus — emphasis on hands-on skills over pure theory Student outcomes — positive reviews and career success stories Indian relevance — content applicable to the Indian job market and interview patterns Updated curriculum — material reflects current industry practices and tools We regularly review and update our recommendations to ensure they remain relevant and high-quality.
Communicating During Global Emergencies
Emory University (via Coursera)
In collaboration with the Rollins School of Public Health and the CDC's Division of Global Health Protection, Emergency Response, and Recovery Branch, this course introduces basic concepts and principles of communicating during a global crisis or emergency. It explores why communication during an emergency is different and the importance of adapting emergency messages to the needs of affected populations. Through sample scenarios, you will get the opportunity to identify information needs and develop useful messages using six guiding principles to help you communicate effectively and promote behaviors that reduce health risks during an emergency.
Managing Uncertainty in Marketing Analytics
Emory University (via Coursera)
Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make. We eschew specialized software and provide learners with the foundational knowledge they need to develop sophisticated marketing models in a basic spreadsheet environment. Topics include the development and application of Monte Carlo simulations, and the use of probability distributions to characterize uncertainty.
Reproducible Templates for Analysis and Dissemination
Emory University (via Coursera)
This course will assist you with recreating work that a previous coworker completed, revisiting a project you abandoned some time ago, or simply reproducing a document with a consistent format and workflow. Incomplete information about how the work was done, where the files are, and which is the most recent version can give rise to many complications. This course focuses on the proper documentation creation process, allowing you and your colleagues to easily reproduce the components of your workflow. Throughout this course, you'll receive helpful demonstrations of RStudio and the R Markdown language and engage in active learning opportunities to help you build a professional online portfolio.
Marketing Channel Benefits
Emory University (via Coursera)
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options.
Survey analysis to Gain Marketing Insights
Emory University (via Coursera)
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers. In Analytic Methods for Survey Data, learners will become familiar with established statistical methods for converting survey responses to insights that can support marketing decisions. Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling. These techniques are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques to develop a marketing strategy. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course. Note: This course would require using XL Stat, an Excel Add-on that students would need to purchase. XL Stat offers a 30-day free trial, so students could complete this course without incurring additional expense.
Mastering Business Essentials: Marketing
Emory University (via Coursera)
Marketing is the lovely art and science of making it easy to buy. This has become a lot harder with global competition, glut of advertising, higher customer expectations, and overall rising quality of private label. There are a dozen frameworks (4P, STP, purchase funnel, content marketing, NPS) that will help you understand, wrestle, and apply marketing smarts to your work.
The Bible's Prehistory, Purpose, and Political Future
Emory University (via Coursera)
With its walls razed to ground by Babylon’s armies, Jerusalem joined a long line of ancient vanquished cities—from Ur and Nineveh and Persepolis to Babylon itself. While some recovered from the destruction, others did not. But none responded to political catastrophe by fashioning the kind of elaborate and enduring monument to their own downfall that we find in the Bible. Most conquered populations viewed their subjugation as a source of shame. They consigned it to oblivion, opting instead to extol the golden ages of the past. The biblical authors in contrast reacted to loss by composing extensive writings that acknowledge collective failure, reflect deeply upon its causes, and discover thereby a ground for collective hope. Working through colorful biblical and ancient Near Eastern texts, and drawing on an array of comparative examples, the course illustrates the thoroughgoing manner with which biblical authors responded to defeat by advancing a demotic agenda that places the community at the center. The aim of the biblical authors was to create a nation, and they sought to realize this goal via a shared text, which includes stories and songs, wisdom and laws. This corpus of writings belongs, without a doubt, to humanity’s greatest achievements. Whereas the great civilizations of the Near East invested their energies and resources into monuments of stone that could be destroyed by invading armies, the biblical authors left a literary legacy that has been intensively studied until the present day. More important, these authors’ visionary response to defeat brought to light a radical new wisdom: the notion that a people is greater than the state which governs it, and that a community can survive collapse when all of its members can claim a piece of the pie and therefore have a reason to take an active part in its collective life.
The Addicted Brain
Emory University (via Coursera)
This is a course about addiction to drugs and other behaviors. It will describe what happens in the brain and how this information helps us deal with and overcome addiction. It will also discuss other topics, such as government policy and our vulnerability to take drugs.
Meaningful Marketing Insights
Emory University (via Coursera)
With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices). To successfully complete the assignments in this course, you will require Microsoft Excel. If you do not have Excel, you can download a free 30-day trial here: https://products.office.com/en-us/try
Getting a Consulting Job
Emory University (via Coursera)
This is the 2 course in the specialization on management consulting. In this course, we will learn how consulting firms work and how they make money. This can help you network with recruiters and prepare for the case interviews. Some of the topics covered: • What drive project profitability? • What competencies do I need at each stage in my career? • How are consulting interviews different? • How to do well on case interviews? • How much do I need to practice cases?
Mastering Business Essentials: Operations
Emory University (via Coursera)
Supply chain and operations are the bulk of what you see; it’s the hard work of turning ideas and strategies into tangible products for customers. How does the coffee bean turn into your Starbucks coffee? Answer: a LOT of operations If you learn a dozen+ frameworks, this will make your life a LOT easier and you will be able to break complex processes into simple recipes. Find out what is really important and focus your efforts on the 20% that drive the majority of the results.
Mastering Business Essentials: Strategy
Emory University (via Coursera)
Strategy is about sustainable competitive advantage. Create massive value for customers and protect your profits. Strategy is about winning. Play your own game and use your unfair advantage.
Consulting Tools and Tips
Emory University (via Coursera)
This is the 4 course in the specialization on management consulting. Management consultants are quick learners. When you first join a generalist consulting firm, you are expected to learn core consulting skills and will likely be staffed on projects across industry and functions. You might be on a chemicals pricing project, then a retail cost-reduction project. It’s critical that you learn “how to get smart quickly” and ask smart questions. At the same time, you should develop an armory of tools to create data through client interviews, surveys, benchmarking, and observations.
Generative AI in Marketing
Emory University (via Coursera)
Discover the transformative potential of Generative AI in the marketing landscape. This course offers an introduction to generative AI and explores its unique capabilities in the context of marketing. Learn to create compelling visual content and enhance customer engagement through advanced AI tools. Dive into the intricacies of training generative AI models and understand the pivotal role of human input in optimizing AI-driven strategies. Learners will explore the limitations of generative AI tools, such as chatbots, and master the art of prompting and iterating with these systems. The course also covers the practical application of generative AI in customer acquisition and engagement, providing insights into evaluating its effectiveness. This course also covers discussion of the legal debates surrounding generative AI, the concept of fair use, and potential brand concerns. By the end of this course, you will be equipped with the knowledge and skills to harness generative AI responsibly and effectively for marketing success.
Math for MBA and GMAT Prep
Emory University (via Coursera)
This course gives participants a basic understanding of statistics as they apply in business situations. A fair share of students considering MBA programs come from backgrounds that do not include a large amount of training in mathematics and statistics. Often, students find themselves at a disadvantage when they apply for or enroll in MBA programs. This course will give you the tools to understand how these business statistics are calculated for navigating the built-in formulas that are included in Excel, but also how to apply these formulas in an range of business settings and situations.
AI's Existing Impact
Emory University (via Coursera)
Artificial Intelligence (AI) is transforming industries by enhancing personalization and customer experience. This course, "AI's Existing Impact," delves into the benefits of personalization for brands, helping you distinguish between personalization and customization. You will learn to identify opportunities to leverage AI to support personalization efforts and understand different approaches used in implementing personalization algorithms. The course also covers content moderation challenges and helps you assess the tradeoffs between the benefits and risks of personalization algorithms in various contexts. You'll explore different approaches to building recommendation systems and learn how organizations can monetize these systems' results. Additionally, you'll uncover the shortcomings of recommendation systems, including their predictive limitations and societal effects. Explore how chatbots are built and how marketing organizations can utilize them to improve customer experiences. You'll assess the opportunities and challenges of implementing chatbots in marketing and understand factors affecting consumer acceptance of AI.
Extinctions: Past, Present, & Future
Emory University (via Coursera)
This course introduces you to the five mass extinctions of the pre-human past, their causes and significance to the history of life on earth, and the current mass extinction happening during our time. We’ll also explore the history of paleontology and geological study and review the key players that influenced the science today. Regardless of your familiarity with the topic, you'll get portable handouts, lively demonstrations, and quizzes that bridge and enhance your knowledge.
Health in Complex Humanitarian Emergencies
Emory University (via Coursera)
The Center for Humanitarian Emergencies is a partnership between CDC's Emergency Response and Recovery Branch and the Rollins School of Public Health that drives global collaboration, research and evidence based training to improve the lives and well-being of populations impacted by humanitarian emergencies. Center for Humanitarian Emergencies: http://www.che.emory.edu/ CDC's Emergency Response and Recovery Branch: http://www.cdc.gov/globalhealth/healthprotection/errb/index.html This course covers the technical and management principles that are the basis of planning, implementing, and evaluating health programs for acutely displaced populations in developing countries. The emphasis is on refugees in camp situations. The course includes modules on assessment, nutrition, epidemiology of major health problems, surveillance, and program management in the context of an international relief operation. Course Objectives Upon completion of this course, learners will be able to: 1. Describe a complex humanitarian crisis in terms of magnitude, person, time and place. 2. Calculate basic epidemiology measures. 3. Evaluate the strengths and limitations of epidemiological data within the context of CHE. 4. Develop public health programs and strategies responsive to the diverse cultural values and traditions of the community being served. 5. Identify internal and external problems that may affect the delivery of essential public health services in a CHE. 6. Identify the different technical areas in a public health response in CHEs.
Introduction to Social Media Analytics
Emory University (via Coursera)
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments.
Consulting Presentations and Storytelling
Emory University (via Coursera)
This is the 5 course in the specialization on management consulting. In the previous 4 courses, we’ve learned how consultants break down problems with tools and logical thinking. Now, it’s time to bring all the parts together into consulting-quality presentations and deliverables. Every consulting project is different, and yet, the final presentation will have many of the same elements: • Clear alignment among the stakeholders on the project goals • Understanding on the consulting approach, assumptions, and decisions • Thoughtful progression of ideas that “brings the audience along” • Well-constructed PowerPoint slides (or excel model) which tell a clear story • Impactful use of graphs, tables, data visualization • Persuasive and authoritative delivery style
Introduction to Management Consulting
Emory University (via Coursera)
Management consultants are paid well because they help executives to break down complex problems, make difficult decisions, and implement lasting change. Consultants know how to work smart and fast. Companies like McKinsey, Bain, BCG, Deloitte, EY, PWC, KPMG, and Accenture have trained thousands of consultants on useful skills, tools, methodologies. Taught by an ex-consultant from Deloitte, John Kim will give you a quick introduction to management consulting: • What do management consultants do? • What are the benefits of a consulting career? • How can you learn these consulting skills? • Why do clients hire management consultants? • What is an example of a consulting skill? This is the first course in the specialization on management consulting.
Mastering Business Essentials: Accounting
Emory University (via Coursera)
Accounting is the language of business. You should be able to explain the top 30 concepts to your cousin in a way they understand it.
Marketing Channel Functions
Emory University (via Coursera)
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions are the necessary activities that channel members must provide in order to create the channel benefits that customers desire. You will learn a framework that quantifies channel functions and ultimately, how to use them as the basis for determining channel member work loads and compensation. A final exercise considers how to monetize shipping benefits and align the channel benefits demanded with the necessary supply side activities.
So You Think You Know Tango?
Emory University (via Coursera)
How well do you think you know tango? This two-week mini-course is designed for music lovers, musicians, and dancers who are interested in learning more about the Argentine Tango. It will explore the many dimensions of the Argentine Tango music, including its origins, popularization during the Golden Age, dissemination abroad, evolution into an artistic music-dance form, and adoption by Argentine and international art-music composers to date. The goal is to provide learners with an authentic and holistic tango experience by intersecting scholarly studies of the history, theory, and culture of tango with knowledge of instrumental performance practices. Learners can also learn more about basic tango gestures and steps that embody the music, as well as the poetry of tango.
Driving Customer Equity with AI
Emory University (via Coursera)
This course covers how to drive customer equity and transform your marketing strategies using generative AI. Delve into the foundational components of customer equity and understand the impacts on long-term business success. Learn to evaluate marketing tactics through the lens of customer equity and identify opportunities where AI can enhance these efforts. Explore the most effective tactics for customer acquisition and discover how AI can make these processes more efficient and impactful. Gain insights into the analytic foundations of modeling customer retention and uncover how AI can support retention strategies. The course also highlights the role of automation in modern marketing tactics and the benefits of using experimentation to evaluate AI's impact. Learners will assess how AI can optimize marketing operations, contributing to more efficient and effective campaigns. Join and learn the skills to harness AI for improving customer acquisition, retention, and overall equity, driving sustainable growth for your organization.
Mastering Business Essentials: Introduction
Emory University (via Coursera)
Master the business essentials in a simple, direct, and fun way. Get rid of the imposter syndrome; mastering the business essentials only requires focus and curiosity.
Understanding Violence
Emory University (via Coursera)
We are so pleased to have you join us as we investigate this crucial topic. Violence is a leading cause of death, disability and health care use worldwide. Violence is a complex problem and can only be understood and reduced though a multidisciplinary approach. This course introduces you to experts who study different forms of violence and we will discuss the various causes of violence. You will also learn about efforts to reduce violence and engage in a day of compassion. We are very fortunate that PRESIDENT JIMMY CARTER is participating in our course. He delivers a lecture on the efforts of the Carter Center to end violence around the world, and he engages in a discussion with us about his life and work in human rights. Do join us for short videos, readings and discussions. And also see our coffee chats, where we (Pamela and Deb) summarize and reflect on each module. And we want to hear from you! Feel free to reach out via Twitter or through the course, or through our Facebook Page: https://www.facebook.com/groups/understandingviolence01/.
Capstone: Making the Case for AI
Emory University (via Coursera)
Put everything you learned in the AI in Marketing Specialization into practice in this capstone project. This course asks learners to explore AI implementations in marketing--connecting to customer equity, demonstrating generative AI's content production capabilities, and describing its impact on customer experience.
Childbirth: A Global Perspective
Emory University (via Coursera)
This course will review challenges for maternal and newborn health in the developing world, where a great many women and babies are suffering from complications during pregnancy, childbirth, and the days following birth. Themes covered include the epidemiology of maternal and newborn mortality and morbidity, relevant issues for the global health workforce, community-based interventions to improve maternal and newborn health and survival, and sociocultural dynamics surrounding birth. This course provides a broad overview of maternal and newborn health issues facing low-income and transitional countries, where more than 2.6 million babies are stillborn and nearly 500,000 women die during childbirth or from pregnancy-related complications each year. In the developing world, many women deliver at home without a skilled care provider, drugs, or technological supports. Maternal and newborn survival can be improved by mobilizing communities and improving access to skilled care. Through lectures, case studies and readings, course participants will learn about delivery challenges for maternal and newborn health services and how to utilize community-based strategies to improve the health and survival of mothers and babies.
Marketing Channel Incentives
Emory University (via Coursera)
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course, you will be exposed to the challenges of implementing a pricing strategy in your route-to-market and the necessity of becoming a "strategic skeptic." Questions such as, "how to ensure our partners do the right activity at the right price?" "how should my firm protect itself from channel partners who seek to cheat or free ride?" will be answered. You will also be exposed to direct selling channels, their incentive structures, and understand how and when they might represent a viable route-to-market.
The Psychology of Thrill Seekers
Emory University (via Coursera)
Sensation seeking is a trait we all have and includes the search for complex and new experiences. Thrill Seekers, people with high-sensation seeking personalities, crave exotic and intense experiences even when physical or social risks are involved. This course helps learners examine the remarkable world of the high-sensation seeking personality and explores the lifestyle, psychology, and neuroscience behind thrill seekers.
Conflict Transformation
Emory University (via Coursera)
This course introduces you to the concept of conflict transformation and how it differs from conflict resolution, management, and prevention. We’ll see how conflict offers opportunities for constructive change, and we'll explore different tools and methods for engaging conflict constructively. Regardless of your familiarity with the topic, you'll get insightful tips, portable handouts, lively demonstrations, and personalized assignments to bridge and enhance your own knowledge and history within the conflict narrative. In any area of your life, you'll benefit from the practical techniques and transferable information offered throughout this five-week journey.
Consulting Approach to Problem Solving
Emory University (via Coursera)
This is the 3 course in the specialization on management consulting. Management consultants excel at solving difficult and complex business problems. How do they do this? Shouldn’t clients know more about their situation than external consultants? Consultants are trained to systematically break down problems into logical pieces, then aggressively pursue answers with data: • Think about the problem broadly; strategy, operations, people, technology • Define the problem clearly; articulate “what does success look like?” • Break the problem into “buckets” so it is easy to understand • Use hypotheses to “guess” your way to the potential answer(s) • Find and clean up messy data; convert the data into useful recommendations
Finance for Non-Financial Managers
Emory University (via Coursera)
Finance is for “Non-financial Managers” who want to understand key financial principles and apply them in a real-world context. Over the course of the program window, you will work your way through a series of nine modules that move from understanding basic financial principles to applying financial analysis and ratios to drive decisions. In addition, each module is capped with an ending self-evaluation to ensure that you have absorbed the following key learning objectives: + Understand the language associated with finance + Know how and when to use financial terms and analysis techniques + Read and assess company performance using financial statements + Recognize the link between organizational strategy and financial objectives + Use "the numbers" to your best advantage to make more informed decisions
Weight Management: Beyond Balancing Calories
Emory University (via Coursera)
Across the globe, more people are suffering from obesity than at any other time in our history. Why has obesity become so common and so challenging? In this course, we will look at the root cause of obesity, as explained by the latest science. We will see how our food environment has evolved over the last half-century, and how it is altering our biology to over-consume calories and resist sustained weight loss. We will also see how stress, a sedentary lifestyle, and inadequate sleep disrupt our appetite control system to promote gaining weight. By developing a better understanding of the physiology behind obesity, you will learn how to work with your body to prevent and manage weight gain. This course will also provide practical tools and strategies for creating a long-term, sustainable weight management plan to leverage your habits and your surroundings.
"Making" Progress Teach-Out
Emory University (via Coursera)
What is “progress”? How do we decide when we’re moving forward and not taking steps backward? And how do we explore the idea of progress around public sites of memory? This Teach-Out is an invitation to think about what progress means, and how you can look for it wherever you are—in your city, community, or neighborhood—and reflect upon your own ideas about the place you live in. Changes in the built environment of our communities are themselves the result of human actions and intentions, such as municipal planning, commercial enterprises, or communities transforming their own space. In other words, in our cities we can see the results of our plans—our attempts to create and shape the future. Neighbors, political groups, corporations, governments, schools, and other organizations, they all shape the community, leaving traces that allow us to see in what directions they transformed our lives. This Teach-Out will ask the following questions: • What are the forces that shape and change the places we inhabit? • How do people connect with places in our modern cities? • Do places progress? • How can we measure in them whether there is any “progress”? We will interview a number of people who work in Atlanta, Georgia, but the questions and places we will see here are comparable to many of other places in the world on what it means to progress. In this Teach-Out you will learn how to find the history of public spaces in any community and how to reflect upon the idea of progress. Finally, you can join a conversation to discuss what has been explored, uncovered, and possibly transformed both within ourselves and our communities. A Teach-Out is: – an event – it takes place over a fixed, short period of time – an opportunity – it is open for free participation to everyone around the world – a community – it will be joined by a large number of diverse individuals – a conversation – an opportunity to give and take ideas and information from people This community lea...
Ebola Virus Disease: An Evolving Epidemic
Emory University (via Coursera)
Learn about the evolving Ebola epidemic and its various aspects including disease prevention, management and treatment, response to the epidemic, ethical considerations, and the post-Ebola global health landscape.
Marketing Channel Governance
Emory University (via Coursera)
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course you will gain a framework for analyzing how much warmth/friendship/socialization is needed for a range of business relationship types. You will also be introduced to the benefits and drawbacks of distributing on Amazon and other third party platforms in which third party resellers are present. You will be exposed to new platforms for B2B exchange via a guest speakers' presentation of a startup called Inxeption. Finally, you will be exposed to how multichannel routes to market can create superior value for downstream customers.
Forecasting Models for Marketing Decisions
Emory University (via Coursera)
How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with Excel, learners will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models. All of this is done using Microsoft Excel, ensuring that learners can take their skills and apply them to their own business problems.
Marketing Analytics Capstone Project
Emory University (via Coursera)
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course.
From Freedom Rides to Ferguson: Narratives of Nonviolence in the American Civil Rights Movement
Emory University (via Coursera)
The Modern Civil Rights Movement is a significant landmark in United States history. This movement was a struggle for human rights directly challenging the nation to extend its democratic principles to African Americans and all peoples. This course sheds light on the often overlooked strategic planning that supported the direction of the events and is told by a voice intimately involved in the organization of movement—Dr. Bernard LaFayette, Jr. Topics include the history of the campaigns, the different coalitions and groups, philosophy and methods of nonviolent direct action, and the contemporary application of nonviolent conflict transformation. The course hosts several guest speakers, including Andrew Young, Reverend C.T. Vivian, Henry "Hank" Thomas, and Constance Curry. Upon completion of this course, learners will be able to: ● Discuss the contributions and involvement of civil rights activists and leaders in the Civil Rights Movement (CRM) campaigns in the United States. ● Examine the chronology and phases of the Movement and CRM campaigns. ● Recognize and characterize the diverse activist groups involved in the CRM. ● Discuss Martin Luther King Jr.’s philosophy of nonviolence from a historical perspective. ● List and define the principles and strategies of nonviolence. ● Examine organizational and social change applications related to nonviolence. ● Identify the role of nonviolence in modern activism along with additional resources to broaden knowledge of principles of nonviolence. ● Recognize the application of nonviolence theories to activism, current issues, and everyday life.
What Can AI Do for Marketing?
Emory University (via Coursera)
Explore the transformative potential of artificial intelligence in the marketing landscape. This course is designed to help you distinguish between the opportunities for developing new AI algorithms and those for applying existing AI technologies in marketing. You will learn how to identify and capitalize on AI-driven opportunities to enhance marketing strategies, improve customer engagement, and drive business growth. Delve into the crucial role of data in AI applications, discovering how to collect, analyze, and leverage data to inform marketing decisions. Understand the process of mapping and managing the customer journey with AI tools, ensuring personalized and efficient customer experiences. Learn to assess the impact of AI implementations on your marketing efforts, measuring success and refining strategies for optimal results. This course also addresses the critical issue of bias in AI, providing insights on how to recognize and mitigate biases in machine learning algorithms to ensure fair and ethical marketing practices. By the end of this course, you will be equipped with the knowledge and skills to harness AI's full potential in the marketing domain. Join us to unlock the future of marketing with AI.
Biohacking Your Brain's Health
Emory University (via Coursera)
With deteriorating health, particularly brain health, occurring at a global level, this course introduces you to methods for maximizing your brain's fitness through nutrition, exercise, meditation, and sleep. We'll debunk popular myths about prescribed practices for overall health and then uncover studies from the last few decades revealing practical routines and interventions that are proven to help improve the brain. You'll also get a glimpse at the brain's structure and common brain functions, as well as a "prescription" each week of tips for improving your brain's health.
Public Health Approaches to Abortion
Emory University (via Coursera)
Despite major gains in sexual and reproductive health and gender equity worldwide, abortion remains a topic rife with misinformation, disinformation and influenced by non-evidence-based policies. This introductory public health course provides accessible and foundational knowledge on the topic of abortion in the context of a changing reproductive health landscape. Highlighting expertise from Emory University researchers and community partners, this course provides an introduction to abortion from public health, medical, policy, social, and human rights perspectives for general audiences. Students will benefit from diverse learning opportunities through lectures, case studies, and self-reflection activities. Students will be introduced to several frames for thinking about abortion including those of reproductive justice, reproductive rights, reproductive health, life course, and health equity. By the end of the course, students will be able to examine their belief systems related to abortion and to identify and critique common misunderstandings related to abortion. Furthermore, students will explore the connection between social inequities and abortion to contextualize the future of abortion access in the rapidly changing present-day landscape.
Mastering Business Essentials: Finance
Emory University (via Coursera)
Finance makes the world go around. It helps to raise money for new companies, allocate capital to projects, and provide loans to credit-worthy industries. Finance is also the glue that holds companies together - in charge of the annual budgeting and forecasting processes; when the FP&A department sends you an email, you should respond. Finance is way to assess projects by factoring in the estimates of future cash flows, the risks, timeframe, alternatives, and making smart decisions about money. Any competent executive - whether in Marketing, Sales, Technology, or HR - needs to know that finance basics. Learn the top 20 concepts simply: Time value of money, NPV, DCF, IRR, Comps, discount rate, WACC. Even if you are not a finance-major, you need to know the basics. You need to be able to hold a conversation about finance without losing your cool. Finally, learn the basics of personal finance. Earn money, save, invest, and enjoy.