University of Maryland
Public University • US
Showing 108 courses from UMD
Cybersecurity Specialization - University of Maryland
University of Maryland (via Coursera)
Cybersecurity Specialization - University of Maryland is a comprehensive intermediate-level resource offered by University of Maryland, focused on building practical skills in cybersecurity. Whether you're a complete beginner looking to start a new career or a professional aiming to upgrade your skills, this resource provides a thorough learning experience. This is a structured online course with a carefully designed curriculum. Each module builds on the previous one, creating a logical progression from fundamentals to advanced topics. The course typically includes video lectures, reading materials, hands-on exercises, quizzes, and sometimes peer-reviewed assignments. This structured approach ensures you don't miss any critical concepts and build a solid foundation. This resource covers topics essential for success in cybersecurity, including network security, ethical hacking, penetration testing, and incident response. The curriculum is structured to build your knowledge progressively — starting with foundational concepts and advancing to real-world applications. By the end, you should be able to: Understand the core concepts and theoretical foundations Apply your knowledge through hands-on exercises and small projects Build the practical skills employers actually screen for Develop the problem-solving approach used by working professionals Duration: Estimated duration: 18 hours of content, designed to be completed in 2-4 weeks at a comfortable pace. Basic familiarity with the subject area is recommended. You should have completed a beginner-level course or have equivalent self-taught knowledge. Comfort with using a computer and basic problem-solving skills will help. This resource is designed for a wide audience: Students (B.Tech, BCA, MCA, BSc) looking to complement their academic learning with practical, industry-relevant skills Fresh graduates preparing for campus placements or off-campus interviews Working professionals looking to upskill, switch domains, or advance their careers Career changers transitioning from non-tech backgrounds into cybersecurity Freelancers wanting to add new services to their portfolio Self-learners passionate about cybersecurity and wanting structured guidance Pricing: This resource is completely free with no hidden charges. Completing this resource and building related skills can prepare you for roles such as Security Analyst, Penetration Tester, SOC Analyst, Security Engineer. Realistic salary bands in India (2025-2026), based on Naukri/AmbitionBox data: Freshers / 0-2 years: Rs 4-9 LPA Mid-level / 2-5 years: Rs 10-22 LPA Senior / 5+ years: Rs 25-50 LPA Actual offers vary heavily by city, company tier, and how strong your portfolio or interview performance is. Companies actively hiring in this space include Wipro, HCL, Deloitte, PwC, government agencies. India faces a cybersecurity talent shortage of 500,000+ professionals. With increasing digitization and cyber threats (India saw a 300% increase in cyberattacks in 2024), organizations are desperate for security talent. The Indian government's push for data localization and regulations like DPDP Act 2023 have further increased demand. Cybersecurity professionals enjoy some of the highest job security in tech — once skilled, you're virtually recession-proof. University of Maryland is a well-established platform trusted by millions of learners worldwide. This particular resource has been selected by our editorial team based on: Content quality — comprehensive coverage with clear explanations Practical focus — emphasis on hands-on skills over pure theory Student outcomes — positive reviews and career success stories Indian relevance — content applicable to the Indian job market and interview patterns Updated curriculum — material reflects current industry practices and tools We regularly review and update our recommendations to ensure they remain relevant and high-quality.
Cybersecurity for Everyone - University of Maryland
University of Maryland (via Coursera)
Cybersecurity for Everyone - University of Maryland is a comprehensive beginner-level resource offered by University of Maryland, focused on building practical skills in cybersecurity. Whether you're a complete beginner looking to start a new career or a professional aiming to upgrade your skills, this resource provides a thorough learning experience. This is a structured online course with a carefully designed curriculum. Each module builds on the previous one, creating a logical progression from fundamentals to advanced topics. The course typically includes video lectures, reading materials, hands-on exercises, quizzes, and sometimes peer-reviewed assignments. This structured approach ensures you don't miss any critical concepts and build a solid foundation. This resource covers topics essential for success in cybersecurity, including network security, ethical hacking, penetration testing, and incident response. The curriculum is structured to build your knowledge progressively — starting with foundational concepts and advancing to real-world applications. By the end, you should be able to: Understand the core concepts and theoretical foundations Apply your knowledge through hands-on exercises and small projects Build the practical skills employers actually screen for Develop the problem-solving approach used by working professionals Duration: Estimated duration: 15 hours of content, designed to be completed in 2-3 weeks at a comfortable pace. No prior experience is required. This course starts from the absolute basics and gradually builds up complexity. A computer with internet access is all you need to get started. This resource is designed for a wide audience: Students (B.Tech, BCA, MCA, BSc) looking to complement their academic learning with practical, industry-relevant skills Fresh graduates preparing for campus placements or off-campus interviews Working professionals looking to upskill, switch domains, or advance their careers Career changers transitioning from non-tech backgrounds into cybersecurity Freelancers wanting to add new services to their portfolio Self-learners passionate about cybersecurity and wanting structured guidance Pricing: The course content is free to access. A verified certificate is available for a fee. Completing this resource and building related skills can prepare you for roles such as Security Analyst, Penetration Tester, SOC Analyst, Security Engineer. Realistic salary bands in India (2025-2026), based on Naukri/AmbitionBox data: Freshers / 0-2 years: Rs 4-9 LPA Mid-level / 2-5 years: Rs 10-22 LPA Senior / 5+ years: Rs 25-50 LPA Actual offers vary heavily by city, company tier, and how strong your portfolio or interview performance is. Companies actively hiring in this space include Wipro, HCL, Deloitte, PwC, government agencies. India faces a cybersecurity talent shortage of 500,000+ professionals. With increasing digitization and cyber threats (India saw a 300% increase in cyberattacks in 2024), organizations are desperate for security talent. The Indian government's push for data localization and regulations like DPDP Act 2023 have further increased demand. Cybersecurity professionals enjoy some of the highest job security in tech — once skilled, you're virtually recession-proof. University of Maryland is a well-established platform trusted by millions of learners worldwide. This particular resource has been selected by our editorial team based on: Content quality — comprehensive coverage with clear explanations Practical focus — emphasis on hands-on skills over pure theory Student outcomes — positive reviews and career success stories Indian relevance — content applicable to the Indian job market and interview patterns Updated curriculum — material reflects current industry practices and tools We regularly review and update our recommendations to ensure they remain relevant and high-quality.
Intellectual Property for Entrepreneurs
University of Maryland, College Park (via Coursera)
For aspiring and active entrepreneurs, this course focuses on the opportunities and challenges of intellectual property. Intellectual property is a commonly discussed, often misunderstand, element of entrepreneurship and law. Knowing how to create and manage patents, copyrights, trademarks, and trade secrets is a valuable skill for entrepreneurs and business leaders. Regardless of size and industry, a business’s intellectual property is often more valuable than its physical assets. Companies invest tremendous resources in developing innovative new products and services. Intellectual property law discourages competitors from immediately profiting from another’s invention, and provides incentives for continued innovation. "Intellectual Property for Entrepreneurs" is one of three courses in the "Legal Aspects of Entrepreneurship Specialization" by Coursera and the University of Maryland. This specialization explores the critical legal and business issues entrepreneurs face as they build and launch a new venture. Learners examine real-world scenarios and address legal and business issues from ideation to all of the important junctures along the path to success. Significant attention is placed on new venture formation, intellectual property management, and contracts and financing arrangements.
Applied Scrum for Agile Project Management
University of Maryland, College Park (via Coursera)
By completing this course, you’ll gain a strong foundation in Agile principles and Scrum practices, the most widely used Agile framework across industries today. You’ll learn not only why Agile has become the standard in IT and beyond, but also how to apply Scrum’s core roles, processes, and tools to drive team success. Through real-world case studies and practical exercises, you’ll explore how Agile teams organize, plan, and deliver value faster, and how Scrum adapts to different industries and project scales. This course stands out by focusing on the essential skills and mindsets needed to thrive in any Agile environment—without requiring prior experience or advanced certifications. You’ll finish ready to contribute confidently to Agile teams, with a clear understanding of Scrum’s mechanics, common pitfalls, and how Agile principles can accelerate your career. Plus, you’ll earn 10 PMI-recognized Professional Development Units (PDUs), helping you maintain your Project Management Professional (PMP) certification and advance your professional growth.
Selecting the Right Customer & Channel
University of Maryland, College Park (via Coursera)
In a world where businesses have unprecedented access to customer data, the ability to manage and influence relationships effectively has become essential. This course explores how firms establish and nurture relationships with both Business-to-Consumer (B2C) and Business-to-Business (B2B) customers, while also evaluating the financial implications of these connections. By the end of the course, you will have the skills to analyze customer acquisition costs, evaluate the financial impact of marketing channels, and leverage customer analytics to foster stronger, more cost-effective relationships in the digital marketplace.
Designing Project Information Hubs for Performance
University of Maryland, College Park (via Coursera)
Master the flow of information that drives every successful project and program. In this course, you’ll learn how to manage complex communication networks, turning overwhelming data and messages into clarity, alignment, and action. You’ll explore advanced tools and techniques to coordinate information across teams, empower project managers, and ensure strategic goals are met. Whether you’re leading traditional or agile initiatives, you’ll discover how to streamline communication, enhance team collaboration, and prevent information overload. Perfect for CAPMs, PMPs, and agile professionals, this course helps you go beyond certification to master the art of communication at scale—and earn 10 professional development units (PDUs) along the way.
The Cycle: Management of Successful Arts and Cultural Organizations
University of Maryland, College Park (via Coursera)
What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries around the world, the DeVos Institute developed the Cycle as a simple, but powerful tool to assist managers in their effort to respond to an increasingly complex environment and propel their institutions to excellence. The Cycle explains how great art and strong marketing can create a family of supporters, who in turn help the organization produce the revenue required to support even more great art the next year. The Institute has seen the Cycle work in performing and presenting organizations, as well as museums, arts schools, and other nonprofit endeavors like service organizations, historical societies, public libraries, university programs, advocacy organizations, botanical gardens, and zoos. By taking this course, you will learn: • the importance of bold, exciting, and mission-driven programming in an organization; • how long-term artistic planning can help an organization produce this work; • how an organization can aggressively market that programming and the institution behind it to develop a family of supporters - including ticket buyers, board members, donors, trustees and volunteers; • how an organization can cultivate and steward this family to build a healthy base of earned and contributed income; and • how an organization can reinvest that income into increasingly ambitious programming year after year. All course material is available upon enrollment for self-paced learners. New scheduled sessions begin each month. For more information about the DeVos Institute's work, visit www.DeVosInstitute.umd.edu.
AI Empowerment for Small Businesses
University of Maryland, College Park (via Coursera)
Welcome to our transformative course designed to guide small business owners and entrepreneurs through the rapidly evolving landscape of Artificial Intelligence (AI). In this journey, you will develop a comprehensive understanding of AI's history, its evolution, and the myriad ways it is revolutionizing small business industries to foster growth and enhance productivity. By delving into the practical applications of predictive AI models, you'll learn how to leverage your business data for informed decision-making, accurate forecasting, and improving customer experiences.
Construction Management Project Delivery Methods & Contracts
University of Maryland, College Park (via Coursera)
Learn to align projects with organizational culture, and deliver on time, within budget, and with high quality. This course helps you meet your project goals and objectives. We will review the primary project delivery method arrangements with their advantages and disadvantages, and cover the three major types of contracts. It is the owner’s requirement to analyze the project delivery method advantages and disadvantages. The best way to do this is to examine the project risks and major categories of project risk. Next, we’ll address design. Good design is a result of collaboration among many different people, including the construction manager, architect, engineers, and owner. Although there is always a lead designer, the project is a combination of the collaborative process and consultation with other experts. In this course, we describe the roles and responsibilities of the construction management professional during the design phase: 1. Understanding value engineering. 2. Tasks that fall outside the design activities. These include investigations of local conditions, construction practices, labor markets, and the site conditions. 3. Knowing when to bid a project. Significant time and costs are incurred in preparing a bid. To bid or not to bid. 4. Know the construction phase, and how the work is the same no matter what contract form or project delivery method was chosen. 5. Summarize the activities necessary to properly organize and prepare a project for construction. The construction phase can be the most exciting part of the project cycle. Every day the job conditions change. There will always be problems to solve, logistical challenges to meet, and new people to work with. This is the job of the construction manager.
Environmental Project Management: Stakeholder Collaboration
University of Maryland, College Park (via Coursera)
This course is a collaboration between the University of Maryland College Park’s Project Management Center for Excellence and the University of Maryland Center for Environmental Science. While each course stands alone, the series works together to provide the knowledge, skills, and frameworks to lead projects that address Socio-Environmental problems. In this course, we are building from the point of having successfully completed Stakeholder Outreach. This means that the major complex problem has been identified, measured, and distilled into a powerful narrative that can engage stakeholders to drive them to the next step: Stakeholder Collaboration. To get started, we need to orient towards "why" we need to collaborate after collaboration. The answer? Problem complexity. Tackling complexity is a task no one person can do by its definition. Truly complex and wicked problems have no stopping point, no clarity of definition, and change as you try to improve the current state so you must reassess. Complex issues are also defined by a lack of complete information in any one party. The issues involve many standpoints, perspectives, and details partitioned among those involved. That’s why it’s “complex.” To solve this we need to tackle the problem which is termed “requisite variety,” a term coined by David Benjamin and David Komlos in their book “Cracking Complexity,” which is to say we need all the diverse representatives from those parts of the complex problem to bring their unique knowledge and perspective together. In science when we do this it’s called “Transdisciplinary Approaches.” In Project Management we call this “cross-disciplinary” and “cross-organizational” problem solving. But what’s unique about Environmental Project Management is the often added problem of no organization existing among the rights holders that are impacted by the problems. So the added job of rallying and organizing these groups is added to the list of challenges for the Environmental Pro...
PMP Exam Prep: Ways of Working for Technical Projects
University of Maryland, College Park (via Coursera)
Pass the PMP® Exam. Linked to the Technical skill area of the PMI Talent Triangle®, this course focuses on the technical aspects of successfully managing projects. Topics will delve into the core skills of scope, cost, and schedule management and integrating these concepts to develop a master project plan. Participants will also need to demonstrate an understanding of quality, risk, and procurement management and use techniques such as earned value, critical path methodology, and general data gathering and analysis techniques. This course focuses on the technical skills of successfully managing projects. Topics will include: 1. Estimating 2. Reviewing project management methods 3. Planning for scope, schedule and cost throughout a project 4. Demonstrating some understanding of quality improvement, risk management, and procurement management 5. Applying the concepts of earned value analysis and critical path scheduling technique. Regardless of the type of project you're working on, staying up to date with proven methods to manage your projects will allow you to get work done as effectively and efficiently as possible. The flexibility demonstrated through implementation of these tools allows project managers to switch between traditional methods when needed or gain new ways of working for different projects. Making the switch from “traditional” project management to agile is not always straightforward, and it can be particularly challenging for organizations who are accustomed to a predictive environment. However, with the right guidance and support, the transition doesn't have to be overwhelming. This course will help learners gain valuable insight into applying the adaptive techniques (iterative, incremental, or agile) that can make the transition smoother should you choose to do so in your real world projects. Adaptive techniques may feel unfamiliar and cumbersome at first, but with an open mind and some perseverance, the rewards can be great. By the end ...
Sustainable Construction Management
University of Maryland, College Park (via Coursera)
Can building structures be sustainable? This course aims to answer that question. It covers sustainable construction management project elements from conception to completion. We discuss the important contributions facility managers and property managers make to sustainable construction projects by acting as the owner’s representatives. And we show how the construction contract and project delivery method greatly influences how the project will be performed sustainably. Sustainable construction methods and processes are highlighted, along with newer construction document production systems such as building information modeling (BIM), laser scanning, and drones. This course also gives an example of a scheduling method known as the critical path method (CPM). We discuss methods, materials, and the equipment used to mitigate damage to buildings due to environmental conditions, and the different types of building systems. Current technologies and green innovations also reviewed include exterior wall systems, green roofs, elevators, HVAC systems, and new methods of sustainable building choices for green construction best practices. Other topics include sustainable maintenance operations, energy management, green building certifications, renewable energy, sustainability construction trends and the use of best practices in sustainable planning, design, and construction, including the steps needed to develop a high-performance project. Core concepts include: 1. Frameworks for implementing a sustainable green project or a high-performance project. 2. Role of the facility manager. 3. Sustainable building design, construction, remodeling, and building improvements. 4. Disaster management procedures. 5. Sustainable Infrastructure. 6. Decision making techniques in sustainable project development 7. How to reduce emissions during construction 8. How to control energy consumption and maximize sustainable efficiency 9. Climate control. 10. Greenhouse gas emissions. 11. Stormw...
Developing the Opportunity for Corporate Entrepreneurs
University of Maryland, College Park (via Coursera)
For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives. In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on: • Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-opportunity
Writing Winning Resumes and Cover Letters
University of Maryland, College Park (via Coursera)
How can you bring your resume to the top of the pile? How can you present yourself to prospective employers using the language they already speak inside their organization? This course will give you answers to those questions. You will learn how to convert a boring resume into a dynamic asset statement that conveys your talents in the language that an employer understands. After completing this course, you will be able to: 1. Identify the real purpose of a resume. 2. Identify relevant competencies for a position. 3. Adapt your resumes to Applicant Tracking Systems (resume screening software). 4. Write powerful and convincing accomplishment statements using your accomplishments inventory to strategically assemble the most relevant evidence of competency for a specific position. 5. Use the resume skills tier method to strengthen your resume. 6. Write summary sections and objective statements aligned to a job position. 7. Take advantage of web resources to find power language for your resume. 8. Produce a strong resume in a format that is suitable both to your background and the position you're interested in. 9. Produce strong cover letters that use A.I.D.A. to help you achieve your career goals. 10. Produce effective follow-up letters that help you stand out from the competition.
New Map for Product Managers: Superpower Grand Strategies
University of Maryland, College Park (via Coursera)
Master the strategic frameworks needed to navigate today's rapidly shifting global economic landscape. In this executive-focused course, you'll develop actionable insights into how three converging forces—climate change, demographic aging, and the rise of the global middle class—are fundamentally transforming international markets and creating unprecedented strategic challenges and opportunities. Leveraging cutting-edge research and practical case studies, you'll learn to anticipate how shifting North-South dynamics reshape markets, identify emerging competitive advantages, and develop resilient business strategies for an increasingly complex global environment.
Hardware Security
University of Maryland, College Park (via Coursera)
In this course, we will study security and trust from the hardware perspective. Upon completing the course, students will understand the vulnerabilities in current digital system design flow and the physical attacks to these systems. They will learn that security starts from hardware design and be familiar with the tools and skills to build secure and trusted hardware.
Interview Research and Preparation
University of Maryland, College Park (via Coursera)
This course, the first in the "Interviewing and Resume Writing in English" specialization, guides you to discover the interests, talents and competencies that you can use to find and do work that leverages your strengths, passions and who you are as a person, so you can start doing work that matters to you and to the world. Whether you already have a career and are looking to move forward, whether you’re looking to change careers, whether you’re starting out in the world of work, whether you’re coming back into the world of work after some time away – this course will help you see your path more clearly and will teach you how to communicate your value to an employer in a way that he or she can immediately recognize. After completing this course, you will be able to 1) use your individual cognitive, social and emotional traits, together with areas of interest, to discover how to find the future jobs that can give you the greatest satisfaction; 2) identify transferable skills of greatest value to the employers who have the jobs you’re interested in; 3) apply a simple strategy for presenting your skills to an employer in an effective and convincing fashion.
Digital Marketing Capstone
University of Maryland, College Park (via Coursera)
In the Digital Marketing Capstone, you will synthesize what you have learned from previous courses to develop a comprehensive digital marketing strategy tailored to real-world business objectives. Over two intensive weeks, students will create, analyze, and refine a data-driven marketing plan that targets a specific audience and is optimized across multiple digital channels. The course emphasizes advanced digital marketing analytics to uncover actionable insights, guiding strategies toward measurable success. Participants will design integrated online advertising campaigns, spanning social media, search, and display channels, and develop customer acquisition and retention tactics aimed at maximizing customer lifetime value. By the end of the course, students will produce a peer-reviewed, professional-quality digital marketing strategy, demonstrating their ability to make data-driven decisions, engage the right audiences, and deliver impactful marketing results. This capstone serves as the final step in the Digital Marketing Specialization, allowing students to showcase their skills and prepare for success in the digital marketing industry.
Modern Product Leadership
University of Maryland, College Park (via Coursera)
Product Managers are masters at internal sales, team building, delegation, and empowerment. They also know that great product management careers are not built alone. From envisioning a product strategy to correctly portraying the product roadmap, the process must be inclusive, interactive, and motivating with modern leadership techniques. As your products grow, you’ll also need to skills to manage teams of teams. This course will enable you to align product teams, product designs, and product development for speed and innovation at scale. Product Managers have one of the toughest, most demanding positions in the modern product organization. They must be both visionaries and evangelists, as well as facilitators and coaches. Often they must communicate clearly and effectively across a wide range of audiences. To do this well means being the expert in a number of key competencies of leadership. Modern leadership principles emphasize empowerment and ownership. Meanwhile products require teams to work together at scale. This course will starts by resetting on what is good leadership based on actual data and studies. Not half-proven theories or intuition. Drawing on actual research and met studies we’ll cover the key elements of what makes a good product leader based on work by Jim Collins John Maxwell, Peter Northouse, Melissa Perri, and more. One of the key findings is that a leader’s success is driven by their team, and how well that team aligns with the mission. Understanding this, we’ll show you how to maximize the team’s effect on the leader and vice versa. Next we’ll dive into how to build the team. This is essential if you want to move the culture and practices of your organization to truly thrive. We’ll also go over principles of encouraging ownership and continuously replenish your leadership pipeline. In the third week, we’ll look at the core influential competencies of a product evangelist. This means vision setting, roadmapping problems, setting goals and...
Create Program Changes with Power Skills & Digital Enablers
University of Maryland, College Park (via Coursera)
The future of business is change-focused. Multiple facts are disrupting tomorrow’s organizations and if they are not change-ready, they will fail. 1. The ratio of changing the business to running the business will be much higher in future organizations; 2. Programs success is now clearly centered on stakeholder satisfaction; 3. The skills revolution is here to stay In this course, you will get the skills you need and learn how to become a changemaker possessing strong communication skills and soft skills to build a culture that continuously aligns the program team members to the NorthStar of a given organizational transformation journey. As a great leader, you will understand different leadership styles and how to work in a cross-functional way across multiple projects contributing to a program’s vision. Over four weeks, you become a better leader by understanding the critical role of program stakeholders and ways to prioritize your engagement strategies. In addition to learning the mix of power skills for operating in future organizations, you will balance that learning with the role of digitalization in time management and changing where program managers will be spending their time to create the most program value in the future.
Making Evidence-Based Strategic Decisions
University of Maryland, College Park (via Coursera)
Turn data into decisions that drive real business impact. In this course, you’ll learn how to align managers, employees, and organizational goals through data analytics and digital transformation. Discover how to view your organization as a “decision factory,” where every team member contributes to smart, evidence-based choices that fuel success. You’ll explore what makes a good business decision, how to use data for foresight and scenario planning, and how to build a decision-making culture that leverages analytics at every level. Along the way, you’ll gain hands-on experience using low-code/no-code tools, AI, and automation technologies to create data-driven applications that enhance efficiency and insight.
Successful Interviewing
University of Maryland, College Park (via Coursera)
The goal of hiring managers is not just to hire people who need a job. It’s to hire people who believe in their organization, its mission and the work that’s involved in the job position. Every hiring manager knows: Hire people to do a job and they’ll work for your money. Hire people who believe in the work and they’ll work for their passion. And this is not a case of “fake it until you make it.” You have to be genuine about your belief in an organization and its mission. That means you have to have researched the industry, the company, and the position – and be able to show how your goals in life align with the company’s mission. Having done so will shape the impression you convey as a candidate, the way you answer traditional questions, and the way you demonstrate that you’re the right candidate for the job. This course is the second in a five-course specialization. We recommend that courses 1, 2 and 3 be taken in sequence. Course 4 - on resume and cover letter writing - can be taken in any sequence, while course 5 is the capstone for the specialization as a whole. This course can be thought of as "Interviewing I", while course 3 is "Interviewing II." Course 3 covers more advanced interview formats, including behavioral and situational interviews - along with the special case of telephone screenings. The logic for including telephone screenings - which happen at the start of the interview process - late in this specialization on interviewing is that those screenings, while happening early in the process, involve all the skills that you'll learn from course 1 through course 3. As for this course, it will teach you how to: 1. Do thorough research on a company of your choice. 2. Prepare for those critical first 3-5 minutes of an interview (when many recruiters say an interview is either won or lost). 3. Prepare for the all important "Tell Me About Yourself" question. 4. Prepare for traditional interview questions. 5. Use strategies...
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
University of Maryland, College Park (via Coursera)
This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital. Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to: Identify and analyze entrepreneurial opportunities; Enhance your entrepreneurial mindset; Improve your strategic decision-making; and Build innovative business models. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
Public Health Leadership: Leadership in Crisis
University of Maryland, College Park (via Coursera)
Designed for working professionals, Public Health Leadership: Leadership in Crisis emphasizes practical application of leadership theory to public health crises. Former US Acting Surgeon General Boris Lushniak, MD, MPH, Dean of the University of Maryland School of Public Health, brings valuable experience and insights from around the world for delivering effective crisis management. In a crisis context, characteristics of effective leaders, application of leadership models, impacts of health crises, and disparities through the lens of diversity, equity, and inclusion across this Public Health Leadership series inform addressing crises and escalating public health issues in order to avoid crisis levels.
Cybersecurity Capstone Project
University of Maryland, College Park (via Coursera)
This course presents an intensive experience during which students build a software system they intend to be secure, and then attempt to show that other students' projects are insecure, by finding flaws in them. A Note on Capstone Frequency: Please note that sessions of this Cybersecurity Capstone Project only run 3-4 times a year, depending on course team availability and learner interest. Please keep this in mind as you enroll into the Capstone program. While you will still be able to access certain elements of the course between sessions, you will not be able to submit assignments or be grouped into teams unless you are in an actively running session.
Sports Marketing and Today's College Athlete
University of Maryland, College Park (via Coursera)
This course is aimed at prospective college athletes and their parents, marketing and sports marketing students and professionals, and sport enthusiasts who are interested in NIL and the journey of college athletes. By the end of this course you will grasp the scope of right of publicity and why it shapes NIL rights. You’ll appreciate the journey of D1, D2, and D3 athletes, and be able to pinpoint how uniformed student athletes can be taken advantage of. You’ll also discuss strategies to monetize opportunities, and consider how the issues inherent in NIL can be taken into account as you reflect on your personal brand and online persona.
The Effect of Fires on People, Property and the Environment
University of Maryland, College Park (via Coursera)
Fires impact people, property and the environment in all countries around the world. In some cases, the resulting losses are extraordinary, causing hundreds of deaths, widespread damage to property and contents and significant impacts on the environment. More often, fires may cause a single casualty or affect a single home, though the effects are still highly significant to those affected and collectively are substantial. This course will provide an overview of the challenges posed by fire as well as the fire safety solutions that are available to meet those challenges.
Agile, Healthy, and Attractive Organizations
University of Maryland, College Park (via Coursera)
This it the first course of a series on Agile, Healthy, and Attractive Organizations. You are about to embark on an adventure that will result in a deeper understanding of what AHA organizations are and why they are important. WHAT are AHA organizations? AHA (Agile, Healthy, Attractive) organizations are intentionally built to flourish in unstable, unpredictable, complicated, and unclear (VUCA) situations by using complexity economics, which differ from conventional neoclassical economic models. WHY are AHA organizations important? Working for an Agile, Healthy, and Attractive (AHA) company is associated with measurable benefits across employee well-being, productivity, and organizational success. WHAT you should expect to learn from this course: How AHA organizations excel in VUCA environments by adopting complexity economics, ensuring flexibility through constant updates to business models and mental frameworks, enhancing competitive edge. How they prioritize health by maintaining adaptability, balancing purpose with the necessary skills and resources, fostering environments that are beneficial for both employees and customers. Learn why Communication is central to AHA entities, fostering adaptive and dynamic organizational structures through active interaction and efficient information flow, critical for agile decision-making. Understand how AHA utilizes strategic tools like digital twins, causal AI, and cloud technologies to enable seamless integration, reconfiguration, and enhanced operational efficiency, facilitating precise and proactive decision-making. Through AI-managed programs, AHA organizations promote a culture of innovation and collaboration, equipping leaders to effectively navigate and thrive in rapidly changing business scenarios.
Digital Marketing Analytics
University of Maryland, College Park (via Coursera)
Businesses today have access to an increasingly large amount of detailed customer data, and this influx of “big data” is only going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so. Using real-world applications from various industries, this course will help you understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business. This valuable data may include in-store and online customer transactions, customer surveys, web analytics, as well as prices and advertising. You’ll also learn how to assess critical managerial problems, develop relevant hypotheses, analyze data and, most importantly, draw inferences to create convincing narratives which yield actionable results. Artificial intelligence and machine learning will be explored as tools to deepen analytical skills and acumen and hone decision making. This comprehensive exploration into digital marketing analytics tools and techniques is critical knowledge for any marketing influencers, digital marketing analysts and product and brand decision makers within small and medium businesses as well as larger organizations with international reach.
How To Land the Job You Want (Capstone Project)
University of Maryland, College Park (via Coursera)
In the capstone project, you will combine the skills you’ve learned in the prior four courses of the specialization to polish your elevator speeches, complete your resumes - including multiple versions for different targets - complete your story file, identify possible jobs or careers, perform the research you have learned to do, write suitable cover letters, and ideally land a job! You will: 1. Develop a personal marketing plan and campaign for getting interviews. 2. Identify at least three organizations with open positions for which you want to apply. 3. Research those organizations and positions. 4. Prepare pitch sheets and J.I.S.T. cards (mini-resumes) targeting those positions. 5. Complete your resume, and if necessary complete multiple versions to target each position. 6. Write appropriate cover letters for the positions. 7. Record and evaluate responses to a set of standard interview questions. 8. Record and evaluate responses to a set of predictable behavioral interview questions. 9. Record and evaluate a response to one situational interview question. 10. Record and evaluate a response to one wild-card question. As the specialization has focused throughout on the real-world skills you need to research yourself, the market, and a company and has given you strategies and tools to prepare for and succeed in an interview, the capstone project should align with what you have been trained for and position you to land the job you want!
Digital Transformation with Data Analytics Projects
University of Maryland, College Park (via Coursera)
Lead your organization’s digital transformation with confidence. In a world flooded with new technologies—AI, data analytics, and automation—this course helps you focus on what really matters: turning digital strategy into business results. You’ll learn how to use the Disciplined Agile Delivery (DAD) framework to design, plan, and manage digital transformation projects that create long-term competitive advantage. Through three in-depth case studies—a start-up, an established organization, and a company in crisis—you’ll see how agile methods and data analytics come together to drive meaningful change. By the end of this course, you will be able to: Apply the Disciplined Agile Delivery framework to manage data analytics and transformation projects. Build a digital organization from the ground up using lean startup methods. Transform established business processes while maintaining cultural strengths. Use data analytics to rescue and revitalize struggling organizations. Turn digital potential into powerful business performance—and elevate your leadership in the process.
Core Project Management Process
University of Maryland, College Park (via Coursera)
Learn how to manage projects in the current context with the Core Project Management Process (CPMP) and Agile CPMP courses that update classic approaches and adapt them to today's changing project situations. This course is ideal for those who want to manage small to medium-sized projects, combining formal discipline with agile adaptability to suit real-world demands. The CPMP offers a simplified structure that makes sure each project is managed enough to produce significant value without overwhelming the team. From defining clear project scopes and agreeing on objectives, to using effective communication strategies and risk management, the CPMP addresses all important aspects. It stresses keeping quality and schedule through careful project control, making sure that projects satisfy predefined conditions before considered complete. The course also presents the Agile CPMP, a natural development that combines agile methods to improve teamwork and flexibility. It introduces new ideas such as the Perpetual Tasklist for continuous project requirements and creative All-In and Part-Time Sprints that suit different team schedules. If you want to use the latest design thinking in your projects, you will find our segment on Lean Scope Project Management (LSPM) very useful. LSPM turns creative ideas into doable projects by designing, prototyping, and implementing them. It uses ideas from human-centered design, lean startup principles, and agile project management. This course will teach participants how to: 1. Use the CPMP to handle small project challenges smoothly. 2. Apply agile practices to improve project speed and adaptability. 3. Incorporate design thinking to stimulate innovation and creativity. 4. Form and lead high-performing teams quickly through efficient team-building stages. 5. Manage stakeholder expectations and product changes continuously. This course is suitable for project managers, team leaders, and anyone who works on project execution and wants...
Combining and Analyzing Complex Data
University of Maryland, College Park (via Coursera)
In this course you will learn how to use survey weights to estimate descriptive statistics, like means and totals, and more complicated quantities like model parameters for linear and logistic regressions. Software capabilities will be covered with R® receiving particular emphasis. The course will also cover the basics of record linkage and statistical matching—both of which are becoming more important as ways of combining data from different sources. Combining of datasets raises ethical issues which the course reviews. Informed consent may have to be obtained from persons to allow their data to be linked. You will learn about differences in the legal requirements in different countries.
Our Global FEWture: Cultivating Food-Energy-Water Solutions
University of Maryland, College Park (via Coursera)
This course focuses on the Food-Energy-Water (FEW) nexus as an example of integrated systems thinking in science that can resolve resource gaps and help communities plan for the future. Through a series of four modules, learners will view lectures on the nexus approach, the challenges of climate change to FEW resources, specific challenges and programs from four global locations, and a survey of diverse technologies and solutions that are essential to providing enough food, energy, and water for current and future generations. Learners will complete short multiple choice content quizzes, and short answer reflective essays on the topics, all with an aim to educate and empower learners to pursue FEW nexus solutions in their own communities.
Product Management Essentials
University of Maryland, College Park (via Coursera)
Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders. To be effective, product managers need a clear understanding of their jobs and duties. They also need a clear understanding of the required skills and competencies. An appreciation of these roles, responsibilities, skills, and capabilities is also beneficial for stakeholders and team members who collaborate with product managers. This course investigates the framework for success in product management by defining the product manager’s position in an organization and the key responsibilities. We will examine the skills and competencies most critical to carrying out those responsibilities. To further improve your understanding of product management, we will discuss how product managers engage with the product team and stakeholders to create and manage successful products. Product managers must also know how to establish, organize, and lead a team. They must know the typical product development life cycle and be able to select the right development methodology for the product and the target market. To meet these challenges to product team leadership, we will consider the phases of product development and the roles that product managers play in each step. We’ll examine a variety of team structures and product development methodologies, and the importance of establishing a team charter. Lastly, we will also explore the opportunities and challenges of market development and commercialization. We’ll provide an orientation to key marketing concepts critical to developing and commercializing innovative products and services.
Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
University of Maryland, College Park (via Coursera)
This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for: • Employees who have creative ideas important to their company; • Managers seeking to assemble creative people and resources; • Technical specialists desiring to become part of an internal venture; and • Consultants who advise companies on ways to launch and grow internal ventures. You will learn strategies to help you launch a corporate venture with coursework focused on four key areas: • Examining how to audit a company's internal environment to establish a framework for its innovation capabilities; • Creating a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company; • Analyzing corporate culture to identify creative capabilities that leverage the company's best practices for innovation; • Evaluating innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy
PMP Exam Prep: Managing People with Power Skills
University of Maryland, College Park (via Coursera)
Pass the PMP® Exam. This course will focuses on managing the expectations and relationships of the people involved in projects. These lessons will help you pass the the people domain of the PMP® Certification exam. The PMBOK® Guide aptly states, “projects are performed by people and for people,” (page 9, 7th Edition). People drive projects. Period. As experienced project managers, we are continuously working with stakeholders to maintain good relationships to ensure that their expectations are in alignment with the goals of the project. Having effective people management skills is a crucial component of project management experience to achieving project success. Linked to the Leadership skill area of the PMI Talent Triangle® as well as linked to the people domain of the PMP Certification exam, this course will place focus on managing the expectations and relationships of the people involved in projects. To achieve the project goals, it is important to have the knowledge, skills and behaviors needed to guide, motivate and/or direct others. People skills are crucial in achieving success. One way to effectively motivate others is to show them what they can achieve through collaboration and cooperation. Project leaders are constantly helping project stakeholders see the potential for success by demonstrating knowledge, skills and behaviors related to people. There are a variety of skills that will be covered in the course, such as negotiation, active listening, emotional intelligence, and servant leadership. These powerful skills can be incredibly helpful throughout the lifecycle of your projects, so it’s important that project professionals learn them well. Learners will uncover the importance of managing expectations and relationships effectively and how to create a positive work environment and build good relationships with team members. This is an essential skill for any project manager, and this course will focus on how to manage the expectations of others, ...
Managing Conflicts with Cultural and Emotional Intelligence
University of Maryland, College Park (via Coursera)
Transform the way you lead by mastering the art of communication and influence. In this course, you’ll discover how emotional intelligence (EI), cultural intelligence (CQ), and the Coordinated Management of Meaning (CMM) framework can help you navigate complex team dynamics and build stronger, more collaborative project environments. You’ll learn to manage conflict, foster understanding, and use tools like the SEAVA process to analyze and solve communication challenges. By applying these practical frameworks, you’ll become a more persuasive, empathetic, and effective program or project manager capable of creating meaning and alignment across your teams.
Platform Product Revival
University of Maryland, College Park (via Coursera)
At multiple points in your professional life, a technology tool you are responsible for building will fail. There are a million reasons why these things happen, but failed systems aren’t failures. They are delayed successes. This final course will go through the process to help you digest what went wrong, and how to course correct. We will start with strategies to evaluate where things failed. You need to know how to react when users say everything is broken. The first response is usually frustration. Which while understandable, isn’t productive. You will learn strategies for user engagement and bringing them into the fold for the development process. You will learn how to engage with users. Listening is critical for success but how you show them you are listening is part of the art form. Once you have heard from your users, get them talking to each other. Facilitate a user community to get support for your platform rollout. This will ultimately lead to increased adoption. After you have tried everything, we will show you how to determine if anything is salvageable and decide how to move forward. That may mean a new Platform. We’ll show you how to get the most out of a bad situation. You’re not starting over, but you are starting again with more information and understanding of your business, your users, and your platform needs. Knowing how to close a failed platform implementation is an important Product Platform Managers skill.
Fundamentals of Digital Marketing
University of Maryland, College Park (via Coursera)
In this business and management certificate course focused on the foundations of digital marketing, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and navigate our world. Even Amazon and Google are relatively “young” by any measure. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new, evolving environment. This online course is organized around four broad themes and leverages relevant theory and analysis, as well as numerous practical examples to develop key learning points and accelerate your knowledge of digital marketing. The themes are: ● Behavioral foundations for understanding and navigating the new online-offline landscape ● New forms of interaction, including formation of networks and reputation building ● Tools and principles of digital marketing action including online advertising on fixed and mobile devices ● New media platforms and emergence of various marketing channels and mixed marketing models This course is beneficial to marketing professionals, analysts, entrepreneurs, small business owners, investors, and consumers.
Persuasion and Presence for Program and Project Managers
University of Maryland, College Park (via Coursera)
Master the art of persuasion to lead with influence, confidence, and impact. As a program or project manager, your success depends on inspiring senior contributors, aligning diverse stakeholders, and communicating clearly under pressure. This course gives you the tools to go beyond the basics of the PMP® or CAPM®—to persuade effectively, manage your leadership presence, and drive results across complex initiatives. You’ll explore how to balance logic, emotion, and credibility—known as ethos, pathos, and logos—to make your messages compelling and memorable. Through real-world applications, you’ll learn to craft persuasive communications, manage risk through influence, and adapt your presence across digital and in-person environments. Earn 10 professional development units (PDUs) while developing the advanced communication and leadership skills every top-tier program and project manager needs to succeed.
Agile Innovation and Problem Solving Skills
University of Maryland, College Park (via Coursera)
Innovative products and services change lives, and having the right innovative process creates an competitive advantage. Ultimately, innovation is about one thing: problem solving. As an agile problem solver, you'll need to expand your critical thinking skills to address the key sources of risk in developing best solutions for your new products and business lines. The Problem-solving techniques covered begin with problem definition, beginning with job descriptions and applying the right soft skills to enhance requirements gathering. This ensures you're targeting a good problem to solve, and that you understand the business model. The course then moves on to practices such as "brainstorm and storm drain" to target new creative solutions. You will learn how innovation works on fast feedback cycles to test possible solutions and target root causes of defects. Creative thinking isn't a straight line, and neither should the problem-solving process be a straight line. Each course of action needs early and frequent testing. By following best practices of Agile, including timeboxes, constraint-based thinking processes, and empathetic problem solving, you'll learn how to provide a sustainable innovation environment for your teams.
Programming Mobile Applications for Android Handheld Systems: Part 2
University of Maryland, College Park (via Coursera)
This course introduces you to the design and implementation of Android applications for mobile devices. You will build upon concepts from the prior course, including handling notifications, using multimedia and graphics and incorporating touch and gestures into your apps.
Risk Management Planning with Expert Judgement
University of Maryland, College Park (via Coursera)
In this course we will review the owner’s primary goal in choosing a project delivery method to ensure that the planned project will meet the project goals and objectives, fit within the culture of their organization, and at the same time allow the project to be delivered on time, within budget, and achieve good quality. We will review the primary project delivery method arrangements with their advantages and disadvantages, and cover the three major types of contracts. It is the owner’s requirement to analyze the project delivery method advantages and disadvantages. The best way to do this is to examine the project risks and major categories of project risk. Next, we’ll address design. Good design is a result of collaboration among many different people, including the construction manager, architect, engineers, and owner. Although there is always a lead designer, the project is a combination of the collaborative process and consultation with other experts.
Transforming with Data Analytics and Organization
University of Maryland, College Park (via Coursera)
Every modern organization is a digital organization or will rapidly become digital. Artificial intelligence, Google/Amazon/Facebook/Uber, and big data have dramatically raised customer expectations and demand. Organizations that are effective in using data will win in the economies of the mid-21st century. These must-have core competencies include data analysis, machine learning, data visualizations, data mining, and predictive analytics, and deep learning. Organizations that won't or can't digitally transform will go the way of Blockbuster or Border's Bookstore. The organization that better harnesses the power of data to create a superior customer experience will thrive in the new business realities. The question is, how does an organization digitally transform? There are many digital technologies for organizations to choose from - too many choices! And digital technologies are only part of creating a digital organization. The employees must be trained in the new technologies, leaders must learn how to use data in making strategic decisions, and the organization's business processes must be reinvented. So many choices to make and the stakes have never been higher! This course will give you a framework to help you successfully navigate the challenges posed by digital transformation. First, we will discuss how to use the organization's dynamic capabilities to start the digital transformation. Second, we will use fitness landscapes to build a competitive digital business model. Finally, we will implement a strategic foresight function to help evolve the digital business model for the organization's continued success.
Innovation for Entrepreneurs: From Idea to Marketplace
University of Maryland, College Park (via Coursera)
Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: What are the key indicators of innovation opportunities? What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
Usable Security
University of Maryland, College Park (via Coursera)
This course focuses on how to design and build secure systems with a human-centric focus. We will look at basic principles of human-computer interaction, and apply these insights to the design of secure systems with the goal of developing security measures that respect human performance and their goals within a system.
Financial Management for Product Leaders
University of Maryland, College Park (via Coursera)
This course is for aspiring or active product leaders who wants to understand how to secure and manage funding for their activities. We will demystify key accounting and financing concepts to give product leaders a guide to developing the business case for their ideas, and securing funding to translate ideas into reality. This course focuses on four key areas: • Learning the fundamentals and how to create financial statements for new ventures within the corporate environment; • Examining valuation techniques for understanding how to assess and grow the value of the corporate venture; • Exploring the different sources of internal and external financing for the corporate venture; and • Applying lessons learned in the course to structure a funding deal and pitch the corporate venture.
Cómo manejar datos faltantes
University of Maryland, College Park (via Coursera)
En este curso, se tratarán los pasos que se deben seguir para ponderar encuestas de muestra. Se incluirán los métodos para ajustar las no respuestas y para usar datos externos a la encuesta para calibrarla. Entre las técnicas que se abordarán, se encuentran los ajustes que se utilizan para las propensiones de respuesta estimada, la postestratificación, el rastrillado y la estimación de regresión general. Asimismo, se discutirán las técnicas alternativas para imputar los valores de los elementos faltantes. Se tratarán las funciones que ofrecen los diferentes paquetes de software estadístico R®, Stata® y SAS® para la ponderación y la imputación.
Co-Production in Adaptive Environmental Management
University of Maryland, College Park (via Coursera)
Unlock Your Potential in Environmental Project Management. Are you ready to excel in leading complex environmental projects and drive sustainable outcomes? This course is designed to equip you with cutting-edge adaptive management practices and leadership skills essential for navigating distributed environments and tackling intricate environmental challenges. Empowering Team Members and Stakeholders Through this course, you will learn how to empower team members closest to the work by fostering decision-making and ownership, ensuring every stakeholder plays a vital role in co-producing sustainable solutions. You will explore strategies to build and facilitate great partnerships, from assembling high-performing teams to establishing motivation, framing purpose, and creating psychological safety that amplifies collaboration and mitigates risks during project execution. Adaptive Management Across Environmental Sectors Whether your focus is on climate change, ecological systems, biodiversity, land management, international development, natural resource management, water resources, or wetland protection, adaptive management and stakeholder engagement are central to achieving impactful results. This course emphasizes trust-building across diverse teams and provides actionable insights into implementing interventions and iterative feedback loops to align efforts and achieve shared goals. Strategic Management Frameworks You will gain expertise in establishing clear management processes and strategic execution frameworks that enhance decision-making at all levels. Learn how to apply management strategies such as Objectives and Key Results (OKRs), agile team design, and adaptive execution frameworks to coordinate efforts effectively without dictating direction. These approaches foster feedback, strengthen partnerships, and encourage participatory adaptive management. Real-World Case Studies The course culminates with an in-depth case study on the Chesapeake Bay water...
Agile Process, Project, and Program Controls
University of Maryland, College Park (via Coursera)
Agile provides greater opportunities for control and risk management and offers unique benefits that traditional methods miss. As a project manager or program manager the emphasis should always be on delivering value and benefits. With complex projects these demand increase and knowing you've delivered value can be difficult for even those with years of project management experience. However, in this course we'll cover the agile practices and management skills necessary to delivery value with certainty, such as: 1. Transparency with daily standup meetings discussing work status, risk, and pace. 2. How a clear definition of done drives acceptance by all key stakeholders. 3. Measuring performance and benefits of working solutions during project delivery. 4. Iteratively testing to gain authentic feedback on solution requirements and stability. 5. Regular retrospectives that drive continuous improvement into the team. 6. How agile project management ensures success and uniquely tackles business risk 7. Quality management principles to reduce project risk and technical debt 8. Manage and reduce interdependencies between project teams to scale programs at speed 9. Making the business case for agile contracts and how they ensure deliverables achieve business outcomes and objectives In this course, you will learn how these levers of control far exceed traditional management methods of earned value management (EVM), which relies on estimates and no changes in scope. We'll discuss how the key to unlocking the control potential is to learn what to manage, and how to measure it. It's no longer just ensure the deliverables are delivered on-time and under-budget. This shift to benefits management is in-line with how the PMBOK is changing to integrate program management concerns into project management with an emphasis on value and not just delivery of scope specifications. The Agile revolution requires program managers to embrace this type of continuing education to a...
Digital Marketing 2
University of Maryland, College Park (via Coursera)
Businesses today have access to an increasingly large amount of detailed customer data, and this influx of “big data” is only going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so. Using real-world applications from various industries, this course will help you understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business. This valuable data may include in-store and online customer transactions, customer surveys, web analytics, as well as prices and advertising. You’ll also learn how to assess critical managerial problems, develop relevant hypotheses, analyze data and, most importantly, draw inferences to create convincing narratives which yield actionable results. Artificial intelligence and machine learning will be explored as tools to deepen analytical skills and acumen and hone decision-making. This comprehensive exploration into digital marketing analytics tools and techniques is critical knowledge for marketing influencers, digital marketing analysts, and product and brand decision-makers within small and medium businesses as well as larger organizations with international reach. What You'll Learn in this Course: Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into Search Engine Marketing and Website analytics, online testing, machine learning, and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively. Course Objectives: This course will cover the fundamentals of digital marketing. By the end of this course, you will be able to: 1- Analyze and assess the performance of paid search campaigns, diagnose potential problems, and recommend adjustments to the digital marketing campaign. 2- Describe the importance of Search Engine Optimization and Recommendation Systems in digital ...
PMP Exam Prep: Project Management Principles
University of Maryland, College Park (via Coursera)
Pass the PMP® Exam. This Prep Course is designed to equip aspiring project managers with the essential knowledge, tools, and confidence needed to excel in today’s dynamic business environment—and pass the PMP® certification exam. This course provides an in-depth exploration of leading project management methodologies, including predictive (waterfall), agile, and hybrid approaches. What You’ll Learn: Master the Fundamentals: Gain a thorough understanding of project management concepts, terminology, and best practices as outlined in the PMBOK® Guide and Agile Practice Guide. Explore Methodologies: Compare and contrast agile and traditional project management, learning when and how to apply each approach for optimal results. Develop Core Skills: Build expertise in planning, scheduling, budgeting, risk management, stakeholder engagement, and quality assurance. Enhance Team Performance: Learn strategies to foster collaboration, improve communication, and motivate teams for successful project delivery. Prepare for the PMP® Exam: Receive in-depth practice questions with explanations and exam strategies to boost your confidence and readiness for certification.
Public Health Leadership Fundamentals
University of Maryland, College Park (via Coursera)
Designed for working professionals and those who aspire to lead, Public Health Leadership Fundamentals emphasizes practical application of leadership theory to public health. Brian Castrucci, DrPH, MA, President and CEO of the de Beaumont Foundation, brings valuable experience and insights to help you understand Public Health leaders and to optimize your leadership style in Public Health. Characteristics of effective leaders and their implementation emerge as an in-depth look at leadership yields valuable lessons applied to Public Health. Leadership theories and models, Systems thinking, Individual skills and leadership tendencies, Emotional Intelligence, and Cultural intelligence form the basis for effective Public Health Leadership.
Dealing With Missing Data
University of Maryland, College Park (via Coursera)
This course will cover the steps used in weighting sample surveys, including methods for adjusting for nonresponse and using data external to the survey for calibration. Among the techniques discussed are adjustments using estimated response propensities, poststratification, raking, and general regression estimation. Alternative techniques for imputing values for missing items will be discussed. For both weighting and imputation, the capabilities of different statistical software packages will be covered, including R®, Stata®, and SAS®.
AI-Augmented Procurement in Government
University of Maryland, College Park (via Coursera)
Unlock the power of Artificial Intelligence to revolutionize government procurement. This course empowers public sector professionals to harness AI for faster, smarter, and more cost-effective procurement processes. Explore how modern research and real-world examples reveal AI’s transformative impact on government operations—from individual tasks to agency-wide programs. Learn practical strategies to overcome common barriers, navigate conflicting priorities, and drive meaningful change. Discover how AI can reshape incentives, foster collaboration, and support systemic improvements. Gain actionable insights into scaling AI solutions for lasting results, ensuring your organization is ready to deliver greater efficiency and effectiveness. Join us to master the tools and techniques needed to lead AI-driven transformation in government procurement.
Leading with Power Skills: Emotions & Emotional Intelligence
University of Maryland, College Park (via Coursera)
Develop your Emotional Intelligence to stay competitive and thrive in today's fast-changing workplace. Emotional intelligence is one of the most in-demand power skills in workplaces across sectors and industries. If you are new to emotional intelligence or just want to brush up on this critical skill, this course is for you! This certificate gives you a valuable chance to assess your current soft skills, define your core strengths, and build essential skills. These skills are critical for success in both your professional and personal life. Stand out to employers, who are looking for Emotional intelligence as a core power skill when hiring.
The Construction Management Industry and Profession
University of Maryland, College Park (via Coursera)
This Construction Management course prepares you to lead and succeed in one of the fastest-growing industries shaping our society. Dive into the core characteristics of construction and explore its four major sectors while discovering how current trends are redefining the field. Gain practical leadership skills to effectively manage owners, designers, construction managers, and key stakeholders throughout a project’s lifecycle—from initial planning and design through construction and facility management. Learn how to organize and direct complex projects by mastering project management techniques, life-cycle cost analysis, and quality improvement strategies. Understand different construction trades, materials, and methods, along with legal frameworks and business structures critical to the industry. Real-world case studies and best practices in communication and field operations empower you to tackle challenges confidently and collaborate successfully with architects, engineers, and construction teams. Whether you're aiming to start a career or climb the ladder in construction management, this course builds the essential knowledge and leadership capabilities employers demand for driving projects to timely, safe, and cost-effective completion. Join now and become a construction professional equipped to shape the built environment of tomorrow.
Environmental Project Management: Stakeholder Outreach
University of Maryland, College Park (via Coursera)
In this course you’ll learn how to improve your project management communication in your work environment and motivate and engage communities with clear communication to address complex environmental problems. As an environmental advocate or project manager, your active listening skills and effective communication skills are paramount to in person team members, remote teams, general employee engagement, and even more so for achieving success. The first step in solving complex societal and environmental problems is to rally support around the idea that there is a problem worth solving and that can be solved. This is achieved with good communication, teamwork, and clarifying data visualization. This course will begin with storytelling as an effective communication skill providing powerful frameworks for establishing meaning and understanding about complex topics. However, better communication is not always verbal. A picture is worth 1,000 words (or more), and so the course continues with data visualization to help succinctly present meaningful data and engage stakeholders with powerful information. Additional communication strategies covered are the importance of presence, being confident and engaging as well as establishing trust and credibility. By improving poor communication skills and converting them into effective workplace communication across various communication channels on your project team with both verbal and non-verbal communication styles improves your environmental project management. The benefits of effective communication on workflow, teamwork, employee engagement, team collaboration, overall well-being of the project are seen in real-time as you improve your team communication. And finally, the course establishes the fundamentals of good presentations for project management, when presenting for stakeholders and project team members in-person onsite in your work environment, utilizing communication tools like zoom, or face-to-face giving a public pr...
Fundamentals of Technology Sales
University of Maryland, College Park (via Coursera)
With tens of thousands of jobs in technology sales available, this is a rapidly emerging opportunity that needs sharp people to make critical connections between technical solutions and technical buyers, company owners, and decision-makers. The rapid growth in artificial intelligence, blockchain, cloud computing, cyber security, Internet of Things, and more requires effective sales professionals to help bring these products and services to market. Imagine helping transform an industry of business customers from traditional computers and large on-premise storage rooms littered with vulnerabilities and cyber threats to technologically advanced, low-cost, scalable technology and proven secure environments. With expert-led training and practice in this course, you’ll have the opportunity to confidently drive revenue for your employer and your customers.
Lean Enterprise Framework: Transform the Business Model
University of Maryland, College Park (via Coursera)
This course provides a comprehensive overview of lean portfolio and product management, focusing on transforming business models through customer-centric approaches and innovative product development strategies. Key topics covered: CUSTOMER ARCHITECTURE The course begins by emphasizing the importance of developing a deep customer-centric perspective. It introduces various frameworks and methodologies to understand and segment customers effectively: Jobs to be Done (JTBD) framework: This approach helps identify the core needs and motivations of customers, focusing on what they're trying to accomplish rather than just their demographic characteristics. Customer segmentation: Techniques to categorize customers based on their needs, behaviors, and characteristics. Customer experience mapping: Creating detailed journey maps to understand how customers interact with products across a portfolio. PRODUCT MARKET FIT A significant portion of the course is dedicated to achieving and measuring product-market fit: Value Proposition Canvas: A tool to align product offerings with customer needs and desires. Minimum Viable Product (MVP): Strategies for creating and testing initial product versions to validate market demand. Metrics for measuring fit: Including Net Promoter Score (NPS), customer retention rates, and customer lifetime value. INNOVATION MODELS The course covers various innovation models and strategies to foster continuous improvement and product development: Design Thinking: A human-centric approach to problem-solving and innovation. Lean Startup: Methodology for rapid experimentation and iterative product development. Blue Ocean Strategy: Focusing on creating uncontested market spaces rather than competing in existing markets. Three Horizons Model: Balancing current business needs with future growth opportunities. PRODUCT ARCHITECTURE The course delves into product architecture, emphasizing the importance of modular design and...
Advanced Interviewing Techniques
University of Maryland, College Park (via Coursera)
People interviewing for jobs today often fail because they are using yesterday's strategies. Recruiting technology has become more sophisticated, and the best employers are constantly changing the way interviews are done. This course gives you detailed strategies for handling tough competency-based, or behavioral, interviews so that you can communicate the knowledge, skills, and abilities that you have and that employers demand. You will be able to: 1. Identify what the hiring organization is looking for in using behavioral interviewing techniques. 2. List the steps in the S.T.A.R. response strategy and apply the steps, using reasonably correct language, to respond to behavioral interview questions. 3. Use your responses to behavioral and competency-based questions to communicate your personal values. 4. Identify what the hiring organization is looking for in asking situational and wild-card interview questions. 5. List the steps in the P.R.E.P. and 5 W's response strategies and apply the steps, using reasonably correct language, to answer at least one wild-card and two situational interview questions. 6. Develop an optimal strategy for responding to the weaknesses question, based on recognizing why a hiring organization asks these questions. 7. Demonstrate your personal strengths and maturity through your responses to the weaknesses question. 8. Correctly apply hedging language to soften a negative and boosting language to emphasize a positive aspect of your professional and/or academic background. 9. Ask questions to determine how well an organization fits with your personality, career goals and salary objectives. 10. Ask questions that communicate your competencies and strengths. 11. Negotiate the best job offer and compensation package for yourself. 12. Perform successfully on telephone interviews.
Programming Mobile Applications for Android Handheld Systems: Part 1
University of Maryland, College Park (via Coursera)
This course introduces you to the design and implementation of Android applications for mobile devices. You will develop an app from scratch, assuming a basic knowledge of Java, and learn how to set up Android Studio, work with various Activities and create simple user interfaces to make your apps run smoothly.
Program Management Fundamentals: Driving Strategic Change
University of Maryland, College Park (via Coursera)
Programs fail before they start, and there is a good reason for that. The relationships amongst portfolios, programs, and projects are not understood well nor is the role of programs in achieving change aspirations. Today nearly 70% of Digital Transformation programs fail and the reasons seem to be addressed as a guessing game; The likelihood of being in the 30% successful bucket hinges on the leadership qualities of the program team and the clear program vision and purpose supported by value-driven roadmaps. In this course, you will learn key program management principles, leadership skills, roles, mechanics, and supporting cultural attributes. This will provide you, over four weeks, the foundational understanding of the program management and program lifecycle role in executing strategies, successfully driving initiatives, developing an exploring mindset, and uncovering program management fundamental templates and toolsets, such as the Work Breakdown Structure, and skill sets, such as customer focus, applied in the real world. Syllabus Week 1: The first week starts with understanding the value of programs in the delivery of charters’ strategic outcomes from individual projects with excellence. A case example, coupled with a focus on the role of the conductor, will be used in learning how to drive and tailor the delivery of programs to achieve speed and quality of decisions and simulate complexity for better quality customer-centered solutions and outputs. Week 2: The second week explores the future changemakers and how world organizations use change management in achieving strategic results from related projects, and how change management and excellence models cover the gaps leaders miss when they tackle change programs such as digital transformation or new product introductions. The week also covers insights shared in PMWJ publication on the value of integrated decision-making and a model of digital transformation that combines culture, systems, and people att...
Effective Communication for Project Stakeholders and Teams
University of Maryland, College Park (via Coursera)
Go beyond technical project management and master the power skill that drives success—learn how to truly connect, not just communicate, as an effective program or project leader. Earning a certification like the PMP® or CAPM® gives you the technical foundation to manage projects—but true leadership requires more than process knowledge. It requires connection. In this course, you'll go beyond what’s taught in the Project Management Body of Knowledge (PMBOK® Guide) to explore the deeper dynamics of effective communication. You’ll discover how communication is not just the transfer of information, but the creation of shared understanding between sender and receiver. Through the Understanding Triad—know-what, know-how, and know-why—you’ll learn how to tailor your message to every audience: team members, stakeholders, customers, and executives. This approach helps you ensure your message is not just delivered, but understood and acted upon. By the end of the course, you’ll be equipped to lead conversations that drive alignment, strengthen collaboration, and accelerate project success. Communication becomes more than a skill—it becomes your strategic advantage as a program or project leader. Certified program and certified project managers earn 10 professional development units (PDU) as they learn how communication can make a difference in every interaction, and become a truly effective program or project manager.
Financing and Profiting from Innovation for Corporate Entrepreneurs
University of Maryland, College Park (via Coursera)
This course is for aspiring or active corporate entrepreneurs who wants to understand how to secure and manage funding for their corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality. This course focuses on four key areas: • Learning the fundamentals and how to create financial statements for new ventures within the corporate environment; • Examining valuation techniques for understanding how to assess and grow the value of the corporate venture; • Exploring the different sources of internal and external financing for the corporate venture; and • Applying lessons learned in the course to structure a funding deal and pitch the corporate venture. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-financing
Storytelling That Delivers Program and Project Outcomes
University of Maryland, College Park (via Coursera)
Learn how great program and project managers use their storytelling skills to create compelling project visions, persuade stakeholders, and design effective risk management strategies to deliver project outcomes. Program and project managers are master storytellers. They have to be in order to weave high-priority information into a memorable narrative for their people. Customers must commit to and understand their goals, and how the program is meeting them. Stakeholders need to trust the direction and stay engaged with the program intent. Program and project teams and leaders, need to understand what matters and how their work connects to the greater whole. Storytelling is something that successful program or project managers learn from years of experience. If storytelling is not on the PMP exam or similar project management certification exams, why should you bother learning how to tell good stories? Because, human brains are naturally designed for stories. We have brain structures devoted to making sense of the world in cause-effect terms. Good stories are like flight simulators in that you can try out various approaches to a problem before tackling the real problem. Risk management for programs and projects is more effective when using compelling narratives. Stories are also effective ways to transmit large amounts of information to your project teams and stakeholders. People can remember more information and act effectively on that information. For agile project management, stories are how customers communicate their requirements to the agile project team. Stories are the foundation of persuasive communication and will help you become an expert communicator. Earn 10 professional development units (PDUs) while completing the only professional certification program that helps you develop storytelling as part of your collection of project management tools.
Cómo combinar y analizar datos complejos
University of Maryland, College Park (via Coursera)
En este curso, aprenderás a usar las ponderaciones de las encuestas para estimar estadísticas descriptivas (como medias y totales) y cantidades más complejas (como parámetros de modelos para regresiones lineales y logísticas). Se explicarán las capacidades de software, haciendo especial hincapié en R®. El curso también abarcará nociones básicas sobre vinculación de registros y búsqueda de coincidencias estadísticas, dos procesos que son cada vez más importantes para combinar datos de fuentes distintas. En el curso, también se exploran los problemas éticos que suscrita la combinación de conjuntos de datos. Es posible que haga falta obtener el consentimiento informado de las personas para que permitan la vinculación de sus datos. Conocerás las diferencias entre los requisitos legales de distintos países.
Lean Product Portfolios: Beyond Value Stream Mapping
University of Maryland, College Park (via Coursera)
Lean Product Portfolios: Beyond Value Stream Mapping is about building and managing products collectively as a portfolio to maximize value creation. It explores these key concepts: ● Customer centricity and Value Stream Mapping across related products ● Product Design using Lean Principles for Product Lines and Product Suites ● Building Scalable Enterprise Architecture ● The use of User Research & Human-Centered Design ● Day-to-day Product Management: Individual Product Plans & Integrated Portfolio Roadmap ● Creating and managing a complex Product Portfolio using Lean principles ● Actionable strategies for Product Lifecycle Management. Examples include: New Product Strategy, Market Acquisition, Expansion, Realignment, Product-Market Fit, Go-to-market, post-launch expansion, and Product and feature retirement (overlaps, non-opportunities, lifecycle decision) Potential case studies for this course could include the challenges of evolving legacy product lines, such as Modernization Acceleration in Insurance and Banking industry, SSN management at Social Security Administration, health records at CMS; as well as new scaled product offerings at major tech companies like PayPal.
Online Advertising & Social Media
University of Maryland, College Park (via Coursera)
Building an online brand and outreach strategy are paramount to any online advertising and social media strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the marketer to be a savvy predictor. This course will prepare you for a comprehensive approach to online advertising, detailing various analysis approaches to select the right networks and the right messages. You will explore relevant and trending concepts such as: online display advertisements, display ad campaigns, social media networks and big data and analytics. Be prepared to plan and allocate resources to the advertising that creates an impact.
PMP Exam Prep: Gaining Business Acumen for Project Managers
University of Maryland, College Park (via Coursera)
Pass the PMP® Exam. This course connects projects to organizational strategy and aligns with the Strategic and Business Management skill area of the PMI Talent Triangle®, helping you earn contact hours for the PMP Exam. In this course, you will learn to apply your understanding of your industry and organization to merge project goals seamlessly with broader company objectives. This alignment isn’t just about checking boxes—it’s the catalyst for improved performance and achieving meaningful business results. You’ll discover how project objectives connect to overarching strategy, ensuring that every project you lead has a clear business impact. The course will guide you through the complex world of compliance, showing you how regulatory requirements influence each project phase, and helping you see the larger picture—how internal changes, external market shifts, and new regulations continually shape your projects’ pathways to success. Becoming an Exceptional Project Professional : As a project professional, you’re called to constantly assess whether your key decisions and efforts are truly advancing your company’s mission, all while meeting necessary compliance standards. You won’t just learn what influences your project—you’ll discover how to interpret both industry-wide trends and company-specific factors, empowering you to enhance planning, delivery, and business value. You’ll explore ways to anticipate and address compliance needs early, allowing you to adapt your project plans before roadblocks arise. Mastering Strategy, Compliance, and Adaptability Throughout the course, you’ll gain practical guidance on structuring your projects to be both strategic and compliant. You’ll consider the impact compliance has on cost, risk, and timelines and learn leading strategies to keep your work within regulations—no matter how priorities shift. When the inevitable project changes occur, you’ll be equipped with tools to quickly evaluate how those changes affect constrain...
Establishing Product-Market Fit
University of Maryland, College Park (via Coursera)
Entrepreneur and investor Marc Andreessen coined the term product-market fit in 2007 when he said, “Product-market fit means being in a good market with a product that can satisfy that market.” While there are ample articles that mention the term, detailed guidance on how to actually achieve product-market fit is scarce. Through our course we will explore an actionable model that defines product-market fit using five key components. From bottom to top, we will examine the layers of product-market fit beginning with your target customer and transitioning through your customer’s underserved needs, your value proposition, your feature set, and ultimately your user experience (UX). Our process is an iterative, easy-to-follow guide through each layer to achieve product-market fit. This process helps you to articulate, test, and revise your key hypotheses about your product and the market so you can define and improve your product-market fit. Using the principles of Lean Product Process, our course is structured in seven steps: determining your target customer, identifying underserved customer needs, defining your value proposition, specifying your minimum viable product (MVP) feature set, creating your MVP prototype, testing your MVP with customers, and iterating to improve product-market fit.
Entrepreneurship Capstone
University of Maryland, College Park (via Coursera)
Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
Leading with Power Skills: Working with Personality Types
University of Maryland, College Park (via Coursera)
Unlock your leadership potential by truly understanding yourself—your core personality, decision-making style, and strengths. This certificate offers a unique chance to reflect deeply, assess your soft skills, and build the essential skills that drive success in work and life. Discover the power of the Myers-Briggs Personality Type Indicator (MBTI), the world’s most trusted personality assessment, used by nearly 90% of Fortune 100 companies to hire, promote, and build effective teams. Join this course to gain insights that will transform how you lead, collaborate, and grow professionally.
Sprint Planning for Faster Agile Team Delivery
University of Maryland, College Park (via Coursera)
Speed is by far the most sought-after benefit of Agile. First mover advantages, the economic cost of delays, and the enabling effect on innovation drive the search for speed. Agile offers the fastest means of attaining speed: managing scope. But beyond the hype over scope management, there are key principles of non-traditional task management that ensure the scope chosen is delivered as efficiently as possible. In this course, you'll learn how to drive speed into any project by selecting and limiting work-in-progress through agile planning and task management. There are two principle roles involved, the scrum master and the product owner. However, the entire scrum team needs to understand the principles behind backlog refinement, sprint planning, and execution throughout the sprint cycle. In this course we'll show you how to run effective sprint planning meetings that produce a sprint backlog ready to deliver on your sprint goals and release objectives. You'll learn the power of prioritizing backlog items, and why we agile planning and sprint planning isn't just a managed list you work top-down in priority order. Instead, scrum teams commit to achieving goals and work together to ensure the user stories that are highest priority get delivered in this sprint, so the upcoming sprint isn't delayed. This also means understanding your team capacity and how to ensure safe and on-time delivery of the highest items on the product backlog that actually matter to your customer. While this course will not make you an agile certified practitioner (PMI-ACP), or certified scrum master (CSM), it offers a more fundamental agile certification based on agile principles and how sprint planning enables hyper productivity in industry today. You'll finish this course more than ready to continue your agile journey, which we hope takes you to the next course in the series on “Agile Innovation and Problem Solving Skills.” Upon successful completion of this course, learners can earn 10 ...
Leading with Power Skills: Building Self-Awareness in Teams
University of Maryland, College Park (via Coursera)
Unlock the power of self-awareness—the ultimate leadership skill and the foundation for all other essential skills. Recruiters and hiring managers highly seek leaders who understand their strengths, manage their emotions, and make thoughtful decisions. Developing self-awareness boosts your effectiveness, communication, and ability to inspire and lead teams to success. This course will help you master this vital skill to stand out and excel in your career. Power skills are key to becoming a great leader. This course helps you truly know yourself by identifying your core strengths, personality traits, and decision-making style. You’ll learn how to accurately assess your soft skills, focus on what you can change, and build the essential skills that fuel professional and life success. With self-awareness as your foundation, this course will give you the tools to grow as a leader and unlock your full potential.
Customer Value, Acquisition, and Retention
University of Maryland, College Park (via Coursera)
In today’s data-driven world, businesses have unparalleled access to customer information, enabling them to develop strategies that foster loyalty, enhance retention, and boost profitability. This course examines how firms leverage customer data to establish lifetime connections, maximize customer equity, and optimize their marketing investments. Through a deep dive into customer lifetime value (CLV), customer equity, and customer relationship concepts, you will gain insights into the metrics and models that drive effective decision-making.
Exploring Quantum Physics
University of Maryland, College Park (via Coursera)
An introduction to quantum physics with emphasis on topics at the frontiers of research, and developing understanding through exercise.
Creative Design, Prototyping, and Testing
University of Maryland, College Park (via Coursera)
Designing the customer and user experience is essential to creating great products today. Gone is the old paradigm of “form follows function” model of design. The process must be iterative and follow the best product design and development processes. While designing a great user experience can be a lengthy and expensive process, there are approaches to doing it faster and smarter, without compromising results. This essential product management course explains key design thinking principles around personas, story mapping, and prototyping. Product managers need to know and appreciate product designer tools and processes. By combining these principles with good scrum processes, you’ll learn to create great products that don’t sacrifice design for functionality or feasibility. This course enables students to transition from ideas to prototyping and concept testing of their products and services. Students learn how best to effectively translate ideas into marketable offerings so that the best product and service ideas are harnessed and create real value for customers and the organization. Emphasis is placed on an integrated and interdisciplinary approach to engineering design, concurrent engineering, design for manufacturing, industrial design, and the business of new product development. Topics include design methods, modeling and simulation, material and manufacturing process selection, platform and modular design, mass customization, planning and scheduling.
Legal Foundations for Entrepreneurs
University of Maryland, College Park (via Coursera)
By its nature, the law touches on many aspects of entrepreneurship, making it an applicable and versatile topic of study. For aspiring entrepreneurs, it's important to understand how to form the business and work with the initial customers. For active entrepreneurs, there are critical considerations on employment law and operating policies. For everyone, the role that the law plays in managing the company, and its associated risks, must be properly understood to navigate challenges and capitalize on opportunities. With the aspiring and active entrepreneur in mind, this course focuses on the foundational elements of law. We'll begin with an introduction to the nature of law and modern legal systems and sources. Initial priorities, including what legal activities you may pursue on your own, versus when and how to select and work with an attorney, are explored. Business formation choices and considerations are also central points of discussion. Employments laws and liabilities are examined, with the closing topic being entering and existing your business. "Legal Foundations for Entrepreneurs" is one of three courses in the "Legal Aspects of Entrepreneurship Specialization" by Coursera and the University of Maryland. This specialization explores the critical legal and business issues entrepreneurs face as they build and launch a new venture. Learners examine real-world scenarios and address legal and business issues from ideation to all of the important junctures along the path to success. Significant attention is placed on new venture formation, intellectual property management, and contracts and financing arrangements.
Master Class for Corporate Entrepreneurs
University of Maryland, College Park (via Coursera)
The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses. With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for: • Identifying and developing the entrepreneurial opportunities; • Building business models; • Creating strategies for leading innovation; and • Financing and profiting from innovation. The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-project
AI Applications in Accounting and Finance
University of Maryland, College Park (via Coursera)
In this course, you will learn: How to work with unstructured financial data like earnings call transcripts, press releases, and ESG disclosures. How to apply machine learning and AI tools to real-world financial documents, images, and social media signals. How to evaluate and use emerging technologies with minimal coding requirements—no tech background needed. Detailed description: Designed for accounting and finance students and professionals, this course removes the common barriers to learning AI by integrating practical, job-relevant applications directly into the business context you already understand. Using real business data and use cases, you will learn how AI is used in accounting to solve accounting problems and complete accounting tasks. Each module includes engaging video lessons, guided exercises, and accessible tutorials that help you grasp key concepts. By the end, you will not only understand how AI works in finance, you will be able to use it confidently. Whether you are preparing for a career in corporate finance, accounting, consulting, or fintech, this course will give you a competitive edge.
Building the Business Model for Corporate Entrepreneurs
University of Maryland, College Park (via Coursera)
Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course: • Identifying how to create and deliver value for existing and future customers of the company; • Learning how to extract value for the corporate venture in a sustainable fashion; • Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and • Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-business-model
AI for Business Leaders
University of Maryland, College Park (via Coursera)
The Maryland Smith AI for Business Leaders course is designed for business leaders who seek to leverage predictive AI and machine learning to improve their business. The goal is to help you build a deeper appreciation for the possibilities of these exciting new technologies while recognizing their limitations and potential pitfalls. We will walk you through a series of domain driven applications. We will leverage the expertise and research prowess of Maryland Smith’s faculty to examine the role AI plays in the domains of Supply Chain, Healthcare, Finance, Marketing and People Analytics. While the domains are specific, the applicability of the concepts are broad to cover all business areas.
Innovation in Government: Navigating the Age of AI
University of Maryland, College Park (via Coursera)
Lead government innovation with skills to detect change early, overcome constraints, and harness AI's power—turn disruption into mission-driven success. Government organizations don’t have the luxury of standing still. Missions change. Budgets shrink. New technologies emerge. In this course, you’ll explore how successful agencies overcome constraints—legal, structural, cultural, and technological—to drive meaningful innovation. Michael Raynor, co-author of The Innovator’s Solution and author of The Three Rules, partners with John Johnson, UMD’s Lead Faculty in Agile and Product Management, to reveal how public sector leaders can sense change early, organize for innovation, and deliver results that matter. Through real-world case studies—from software factories and health exchanges to drone warfare and cloud disruption—you’ll examine how government organizations adapt and thrive in the face of disruption, and how AI is amplifying both the challenges and the opportunities. This course is designed for anyone working in or with government who wants to lead change, not just react to it.
Cybersecurity Risk Management Across Critical Systems
University of Maryland, College Park (via Coursera)
Cybersecurity affects everyone, including in the delivery of basic products and services. If you or your organization want to better understand how to optimize your cybersecurity risk management, this is the course for you and your colleagues to take -- from seasoned professionals to your non-technical colleagues. Your instructor, Dr. Charles Harry, has served on the front lines with the NSA (National Security Agency) and as an expert advising corporate and institutional leaders on managing cybersecurity risk. And he brings a rare and engaging perspective to help you learn cybersecurity from the ground up. Cybersecurity Risk Management Across Critical Systems lays the groundwork to understand and explore the key issues facing practitioners and policy makers attempting to manage the problem of cybersecurity, from its technical foundations to the domestic and international policy considerations surrounding governance, privacy, and risk management for the resiliency of critical systems, to applications for achieving the goals of an enterprise, an institution, or a nation. This course is designed for students with some or no background in information technology, whether a novice or active in the cybersecurity field (engineers and computer scientists will learn the broader context and business aspects of cybersecurity), and will provide the principles to understand the current debates shaping a rapidly evolving security landscape.
Construction Management Field Operations and Admin Tools
University of Maryland, College Park (via Coursera)
There are many costs associated with construction projects. Some costs are not directly associated with the construction itself but are important to quantify because they can be a significant factor in whether or not the project goes forward. In this course we Illustrate how an estimate evolves over the life of the project. Some topics covered include: Design: Differentiate the different estimate types used in small and large projects during planning and design. Scheduling: In project construction management the schedule is most commonly used to track the project. By systematically analyzing each activity and its relationship to the activities that come before and after it, the construction manager can build a project on paper before committing resources to it. 1. The uses of schedules and types of scheduling methods. 2. How the schedule is a powerful construction management and communication tool. Controls: Project control begins with the identification of the owner’s objectives and ends when those objectives have been met. Project control is a continuous cycle in which construction managers identify a goal, measure results, analyze and make adjustments, and report results. After a construction project has been completed the team responsible for carrying out the work usually split up and go to various other jobs. Tools: The administrative tools used to manage, control, and document the construction management process. Jobsite administration requires diligence for clear procedures and understanding of the importance of recordkeeping. Law: The legal rules that govern the design and construction management processes. Construction law is made up of specialized rules and regulations that govern how people behave in the context of a construction project. Many disputes are moving to alternative dispute resolution methods such as arbitration and mediation to solve construction management disputes. Important safety procedures are also reviewed.
Customer-Centric Enterprise: Product Lifecycle Management
University of Maryland, College Park (via Coursera)
This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts: 1. Understanding a Product Enterprise and how it works 2. Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio 3. Building & implementing a product platform strategy 4. Organizational Governance and Risk framework in a Product Enterprise 5. Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach 6. Maximizing organizational value creation through a scaled product framework Syllabus Week 1: Product Enterprise Operating Model Customer Centric Organizational Culture Customer Centric Enterprise Structure North Star Metric Framework Week 2: Product Portfolio Strategy Frameworks Product Portfolio Analysis Macro Strategy Models Targeted Strategy Models Week 3 :Product Category Design & Strategy Understanding Product Category Design Shaping with Success Stories Category Design Frameworks Bonus Week Material on AI AI Fundamentals for Product Managers PART 1 & PART 2 AI-Driven Product Innovation Scaling AI Across the Product Enterprise Scale AI Responsibly
Agile Leadership Principles and Practices
University of Maryland, College Park (via Coursera)
Develop Agile Leadership skills. Master change management, evolve leadership theories, and Agile principles to drive collaboration, empower teams, and lead effectively in dynamic environments. This Agile Leadership Principles course takes you from foundational leadership concepts to advanced agile practices. You’ll explore how modern leadership values collaboration, continuous improvement, and empowering teams. Learn to facilitate self-organizing teams, delegate effectively, and align your team around shared goals. The course covers evolving leadership theories, the difference between leadership and management, and how agile integrates the best of modern leadership practices. Understand key agile roles like Scrum Master and Product Owner to lead projects smoothly and foster a motivated, autonomous team environment. Designed for new and experienced leaders, this course emphasizes developing an agile mindset—embracing transparency, adaptability, and continuous learning. By the end, you’ll be ready to create high-performing teams, improve decision-making, and navigate change with agility. Join now to transform your leadership approach and make a lasting impact in your organization.
Marketing in the Age of AI
University of Maryland, College Park (via Coursera)
In an era where artificial intelligence is revolutionizing the business landscape, "Marketing in the Age of AI" offers an immersive and forward-thinking approach to understanding and leveraging AI in marketing strategies. This course is designed for aspiring leaders and marketing professionals eager to harness the power of AI to drive customer engagement, enhance brand value, and achieve competitive advantage. The course begins with a foundational exploration of marketing strategy, focusing on critical elements such as customer segmentation, targeting, positioning, and branding. Students will gain a comprehensive understanding of these essential concepts before diving into the transformative impact of AI on marketing. Key topics covered include: Ad Targeting, Recommender Algorithms, Personalization, and Generative AI and LLMs, among others. The course also addresses the critical legal and ethical implications of marketing in the AI age. Students will examine varying regulations and ethical standards across different countries, preparing them to navigate the complex global landscape.
Platform Product Essentials
University of Maryland, College Park (via Coursera)
Delivering a platform solution for your business in a “clicks not code environment” seems easy. However the drag and drop interface of the technology isn’t the hard part. This is a course that will help you focus on the real difficulty in platform implementation, the structure of your business and its people. We will explore the benefits of low-code application development vs no-code development and how these tools are surpassing traditional development as the gold standard for custom applications. Our classes will showcase the low-code app development on the google platform and show you how to leverage LC/NC apis to leverage the functionality of tools like Zapier to connect your platform applications. All with little to no coding knowledge. This fun and engaging course will take a foundational look at the necessary elements to successfully transform your business with the right platform. Starting with establishing a foundational understanding of LCNC tools and taking a look at the landscape of platforms in the market. Participants will get a taste of how citizen developers and professional developers can collaborate to build productive low-code applications. We will then introduce the four pillars model as a tool that will provide clarity for all of the critical elements that are involved in your implementation. We will also highlight some real world use cases where LC/NC applications have been built successfully and where application development has failed. Historically, traditional implementation models utilize project management techniques to deliver solutions. Throw your PMBOK (project management body of knowledge) out the window. We are no longer running a project. Our platform is now a product and you are on the road to your digital transformation.
Developing Innovative Ideas for Product Leaders
University of Maryland, College Park (via Coursera)
For product leaders, creating new new products and improving existing products are imperatives for success. Maturing technologies and aging product portfolios are requiring companies to discover, develop, and deliver products that customers love. This course is focused on the first step of this journey, identifying and evaluating new product opportunities. This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead products. This include aspiring and active product managers, product designers, product developers, and others in the product arena. This course is also valuable to anyone interested in how to developing innovative ideas for new products. We will focus on four important areas to develop and enhance your capabilities as a product leader: • Introducing the skills for identifying and analyzing entrepreneurial ideas for new or improved products; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.
Generating Vision: Long-Term Ideas to Motivate Stakeholders
University of Maryland, College Park (via Coursera)
CEOs, founders, and entrepreneurs must routinely craft business plans that clearly describe the company’s future and address trends they see converging. Product managers must ensure that product road-maps don’t get bogged down in iterations so that leap frog innovations take root. Every company’s future must integrate artificial intelligence, manage uncertainty and down-select from infinite choices. Publishing a pithy vision statement often fails to help employees realize their team’s full potential and anticipate future customer needs. This course will help you clearly define a vision of “where” your company is going that will outperform even an inspiring one. Research demonstrates that companies with a long-term perspective tend to outperform those focused on short-term targets and quarterly goals. By taking a deep look into the future, leaders and employees can identify and mitigate potential blind spots and see patterns that can inhibit or drive growth. The course will critique multiple company vision statement examples and why they often fail to be motivating. Brainstorming and future thinking must be focused and met with techniques and asking the right questions that when implemented can have a huge impact on the bottom line. This course will help you to inspire your employees, team-members and all stakeholders through long-term thinking, visioning mindsets, strategic foresight, scenario planning and big idea generation. We will show you how to think long-term and what the many business benefits are. Too little time is allocated to dream big about the company’s future as long-term goals are quickly replaced by short term choices that holds back the full potential of the company. Leaders that don’t take the time to get the big ideas right and communicated will be rapidly replaced. This course will outline the clear differences between mission statements and strategic visioning so that management attention is routinely given towards thinking five to ten plus ...
New Map for Product Managers: Rulesets for Global Business
University of Maryland, College Park (via Coursera)
Geopolitical risk is consuming more and more attention across the C Suite, forcing international businesses to rethink their marketing strategies as the benefits of globalization are called into question by superpowers determined to dominate large parts of the world coming under unprecedented strains of climate change, demographic aging, and the rise of a majority global middle class. As superpowers wage their national-brand “wars” across target markets, learn how to apply your own globalization strategy to create competitive advantage across these geopolitical boundaries. Accommodate near-shoring initiatives by leveraging north-south supply chain integration to secure local markets while maintaining global brands that can access and disrupt foreign markets through business models that respect cultural differences while achieving economies of scale. Such a multi domestic strategy is essential to avoid geopolitical lock-out from different markets subject to ever increasing superpower competition among China, India, Russia, the United States, and the European Union The internationalization of these rivalries is a defining characteristic of the global economy today, meaning your enterprise’s international strategy must account for them across international markets. The first week will be a quick overview of Course 1 content, emphasizing the three “inevitabilities” (exploding global middle-class consumption, harshening climate crises, accelerated demographic transitions) along with three “inconceivable” strategy adjustments (recognizing the supremacy of North-South tensions, navigating superpower brand wars, enabling North-South political integration). Breaking down the world into 8 specific regions, the course explores the predominant political regime-type in each. It also maps out superpower influence networks across the regions, first militarily and then in terms of diplomatic soft power. We then explore how the West (US, EU) seek to protect the international rules-...
Framework for Data Collection and Analysis
University of Maryland, College Park (via Coursera)
This course will provide you with an overview over existing data products and a good understanding of the data collection landscape. With the help of various examples you will learn how to identify which data sources likely matches your research question, how to turn your research question into measurable pieces, and how to think about an analysis plan. Furthermore this course will provide you with a general framework that allows you to not only understand each step required for a successful data collection and analysis, but also help you to identify errors associated with different data sources. You will learn some metrics to quantify each potential error, and thus you will have tools at hand to describe the quality of a data source. Finally we will introduce different large scale data collection efforts done by private industry and government agencies, and review the learned concepts through these examples. This course is suitable for beginners as well as those that know about one particular data source, but not others, and are looking for a general framework to evaluate data products.
Platform Product Development
University of Maryland, College Park (via Coursera)
Are you someone who likes to “tinker with technology” but don’t know anything about writing code or programming languages? This class will satisfy that excitement by diving headfirst into a number of well-known Low Code/No Code platforms and their no-code tools without the perquisite of coding skills. Showing you the fundamentals to get you interested to see more. We will cover exciting topics like data modeling best practices, creating a solid and consistent user experience and building automations and workflows your users will love. We will also touch on some of the LCNC strategies in support of integrations (leveraging open APIs) and discuss strategies for managing data sources. In the first course (Platform Product Essentials) of this certificate, we discussed some of the history behind LCNC platforms and the roles of the key players that support your success when building applications. This class is all about app development. Students will be asked to dive into a LCNC tool and define and build a LCNC app using the methodologies provided to create no-code solutions. For this class we will dive into the functionality of your own app. You can come out of this course calling yourself an app builder or, even better, a citizen developer! As part of this class, we will be assigned a common use case and build an app front/dashboard. Here we will focus on the front-end and back-end perspective through low-code app development and different no-code softwares. These are intentionally designed so that non-programmers, who have never written a single line of code, can still develop.
AI in Digital Marketing
University of Maryland, College Park (via Coursera)
AI in Digital Marketing is designed to equip digital marketers, brand strategists, and business leaders with essential AI tools and techniques. Participants will explore AI's transformative role in enhancing customer engagement, personalizing marketing strategies, and optimizing content creation. Through engaging video lectures, scenario-based discussions, and real-world case studies, learners will connect theoretical knowledge with practical applications, addressing ethical considerations like data privacy and bias. By the end of the course, students will be prepared to effectively harness AI's potential in digital marketing, ensuring competitive advantage and strategic innovation in the digital age.
Legal Contracts and Agreements for Entrepreneurs
University of Maryland, College Park (via Coursera)
This course focuses on how legal contracts may impact or impede the success of aspiring and active entrepreneurs. We explore a wide variety of legal considerations, including: What types of legal contracts and agreements are appropriate for which entrepreneurial activities and actions? What is the role of torts, liability, and negligence in creating and managing products and services? How should contracts and sales agreements be created, evaluated, and negotiated? What legal considerations are applicable when raising financial capital? "Legal Contracts and Agreements for Entrepreneurs" is one of three courses in the "Legal Aspects of Entrepreneurship Specialization" by Coursera and the University of Maryland. This specialization explores the critical legal and business issues entrepreneurs face as they build and launch a new venture. Learners examine real-world scenarios and address legal and business issues from ideation to all of the important junctures along the path to success. Significant attention is placed on new venture formation, intellectual property management, and contracts and financing arrangements.
Artificial Intelligence in Government
University of Maryland, College Park (via Coursera)
This course emphasizes four main ideas that are central to understanding how AI can impact government operations. Different types of AI work differently and are suitable for different tasks. AI can automate, augment, or even add new work, depending on how it is used – each of these creates value in different ways and requires different ways of measuring success. While AI is already making government operations more efficient and effective, the greatest benefits will come from entirely new ways of working, not just from improving existing processes. Government is good at piloting new technologies like AI, but can often struggle to scale, because scaling takes different technical and organizational capabilities that are critical to success. Join us and discover how AI applications, such as natural language processing and algorithms, can revolutionize government processes, making them more efficient, transparent, and downright impressive.
Surviving Disruptive Technologies (On Demand)
University of Maryland, College Park (via Coursera)
The purpose of this course is to help individuals and organizations survive when confronted with disruptive technologies that threaten their current way of life. We will look at a general model of survival and use it to analyze companies and industries that have failed or are close to failing. Examples of companies that have not survived include Kodak, a firm over 100 years old, Blockbuster and Borders. It is likely that each of us has done business with all of these firms, and today Kodak and Blockbuster are in bankruptcy and Borders has been liquidated. Disruptions are impacting industries like education; Coursera and others offering these massive open online courses are a challenge for Universities. In addition to firms that have failed, we will look at some that have survived and are doing well. What are their strategies for survival? By highlighting the reasons for the decline of firms and industries, participants can begin to understand how to keep the same thing from happening to them. Through the study of successful organizations, we will try to tease out approaches to disruptions that actually work. Our ultimate objective is to develop a strategy for survival in a world confronting one disruptive technology after another.
A Strategic Approach to Cybersecurity
University of Maryland, College Park (via Coursera)
Cybersecurity affects everyone, including in the delivery of basic products and services. If you or your organization want to better understand how to address your cybersecurity, this is the course for you and your colleagues to take -- from seasoned professionals to your non-technical colleagues. Your instructor, Dr. Charles Harry, has served on the front lines with the NSA (National Security Agency) and as an expert advising corporate and institutional leaders on managing cybersecurity risk. And he brings a rare and engaging perspective to help you learn cybersecurity from the ground up. A Strategic Approach to Cybersecurity provides a framework for understanding the interdependency of private and public entities and the complex systems affecting you and your organization, toward improving critical cybersecurity infrastructure impacting your security. While not its prerequisite, it builds on Dr. Harry’s first course, Cybersecurity for Everyone, with over 100,000 learners globally and growing, which AI Time Journal called “next-level” and highlighted as the top university cybersecurity offering online this year. The course lays the groundwork to understand and explore the key issues facing leaders and policy makers attempting to manage the problem of cybersecurity, from its technical foundations to the domestic and international policy considerations surrounding governance, privacy, and risk management, to applications for achieving the goals of an enterprise, an institution, or a nation. This course is designed for students with some or no background in information technology, whether a novice or active in the cybersecurity field (engineers and computer scientists will learn the broader context and business aspects of cybersecurity), and will provide the principles to understand the current debates shaping a rapidly evolving security landscape.
Cybersecurity: Overlooked Threats to Your Strategy
University of Maryland, College Park (via Coursera)
Cybersecurity: Overlooked Threats to Your Strategy tackles what truly keeps cybersecurity professionals up at night: the human forces driving unconventional and asymmetric cyber attacks designed to defeat your defenses. Applying a better understanding of their drivers bolsters your cybersecurity. Beyond what is taught by most cybersecurity programs, this course shifts the focus from systems to your adversaries—examining the psychological motivations, strategic objectives, and decision-making processes of non-state cyber actors determined to outmaneuver your defenses, so you can learn how to guard against them. Led by Dr. Steve Sin, Director of the Unconventional and Asymmetric Threats Division at the University of Maryland’s National Consortium for the Study of Terrorism and Responses to Terrorism (START), learners gain the rare, adversary-centered overview missing from most cybersecurity curricula. Strengthen your strategy by understanding the human forces shaping today’s cyber threats. No technical background is required; just curiosity and a desire to understand one of today’s most pressing security challenges.
Storytelling and Persuading with Data and Digital Technology
University of Maryland, College Park (via Coursera)
Turn data into decisions that move your organization forward. In this course, you’ll learn how to transform your business into a true “decision factory” — where analytics, data products, and digital technologies drive smarter choices, stronger alignment, and greater impact. Through practical frameworks and hands-on insights, you’ll discover how to combine data storytelling, foresight, and scenario planning to improve the quality and speed of decision-making. You’ll learn how to identify your organization’s key decisions, map data needs, and build processes for reliable, evidence-based choices — even when information is incomplete or ambiguous. You’ll also explore the latest trends shaping digital transformation, including the rise of low-code/no-code analytics, AI, and robotic process automation (RPA). By the end of the course, you’ll be ready to lead with data, design better decisions, and help your organization compete in today’s fast-changing digital landscape.
Product Management: Data Science and Agile Systems
University of Maryland, College Park (via Coursera)
Modern systems today must be designed for agility in order to outpace the competition. Concepts like Agile, DevOps, and Data Science were once considered only for the technology-based companies. Today that means every company. Because there is no greater currency than timely information for optimizing operations and meeting the needs of customers. Modern product management requires that every development and operations value stream is identified and continuously improved. This means using Lean and DevOps principles to streamline handoffs and information flows across teams. It means reorienting towards self-service and automation wherever possible. And to avoid incrementalism, it means a robust Agile development process to keep innovations important and aggressive enough to make noticeable improvements in value delivery. Agile systems in a DevOps environment requires that products are built completely differently from a traditional designs. Modularity, open set architectures, and flexible data management paradigms are a starting point. The evolutionary nature of the product with so much change enables functionality, design, and technology to drive and influence each other simultaneously. And beneath it all is a data collection and feedback loop essential for anticipating and reacting to business needs both for operations and marketing. Data science and analytics are the lifeblood of any product organization, and enable product managers to tackle risks early. Luckily, new technologies allow us to collect and integrate data without extreme upfront constraints and onerous controls. This means all data is fair game, and when tagged and stored properly, can be made available at nearly any scale for preparation, visualization, analysis, and modeling. We’ll teach you the paradigms, processes, and introduce some key technologies that make the data-driven product organization the optimal competitor in the market.
New Venture Finance: Startup Funding for Entrepreneurs
University of Maryland, College Park (via Coursera)
This course is for aspiring or active entrepreneurs who wants to understand how to secure funding for their company. This course will demystify key financing concepts to give entrepreneurs and aspiring entrepreneurs a guide to secure funding. Examine the many financing options available to get your new venture funded. Learn the basics of finance, valuations, dilution and non-dilutive funding sources. Understand capital structure for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. Develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes that limit the effectiveness of the pitch, and how to ‘get to the close’. Key questions answered within the course include: When to raise outside capital? What kind of investors invest by stage and where to find them? What are your fundraising options? What are the key components of the term sheet? How to perform company valuations? How to pitch to investors? * What techniques help the entrepreneur ‘get to the close’? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu/landing.
Digital Marketing Tools: Machine Learning and AI
University of Maryland, College Park (via Coursera)
In this course, you will delve into the transformative impact of machine learning and big data AI on digital marketing. Explore powerful tools and techniques that enable businesses to automate decision-making, predict customer behavior, and optimize marketing efforts in real time. Through an in-depth study of machine learning methods, neural networks, and big data applications, you will gain the skills to evaluate the performance of machine learning algorithms and leverage AI-driven insights to enhance digital marketing strategies. The course is divided into two comprehensive modules. The first module, Machine Learning, focuses on methods of machine learning, performance evaluation, and method configuration. The second module, Big Data and Artificial Intelligence, covers topics such as Big Data AI, Hadoop & Deep Learning, and Neural Networks. By the end of the course, you will be equipped to describe the paradigm shift in machine learning methods, understand the expanding applications of big data to neural networks, and evaluate the effectiveness of machine learning algorithms to drive growth and innovation in digital marketing.
Applied Public Health Informatics for Leaders
University of Maryland, College Park (via Coursera)
Public Health Informatics is critical for informed decision-making for those who affect public health. The purpose of this course, Applied Public Health Informatics for Leaders, is to provide leaders and aspiring leaders with an overview of key principles, tools, methodologies, data sources, terminologies, and policy issues as they relate to the importance of public health informatics to public health leaders. An overview of national e-Health, public health, and health care reform priorities and strategies, and their implications for public health leadership will help you to learn the landscape and for effective application.
Breach From Within: Introduction to Insider Risk and Threats
University of Maryland, College Park (via Coursera)
Breach from Within: Introduction to Insider Risk and Threats examines one of today’s most complex security challenges: the threat that originates from trusted insiders. While many security programs focus on external attacks, this course shifts attention to the human, behavioral, and organizational factors that drive insider incidents. Drawing on real-world cases and interdisciplinary research, learners explore how insider risk develops over time, why warning signs are often missed, and how insider threats can escalate beyond data breaches into workplace violence, critical infrastructure disruption, and national security threats. The course emphasizes proactive, ethical, and risk-based approaches to prevention, integrating insights from psychology, organizational behavior, and modern security frameworks. Led by Dr. Steve Sin, Director of the Unconventional and Asymmetric Threats Division at the University of Maryland’s National Consortium for the Study of Terrorism and Responses to Terrorism (START), this course provides a human-centered perspective often missing from traditional security education. No technical background is required—just curiosity and a desire to better understand one of the most pressing security risks organizations face today.